| Personal and social determinants of fear of missing out (FoMO) in younger consumers TH Reisenwitz, JG Fowler Journal of Business Strategies 40 (1), 21-36, 2023 | 8 | 2023 |
| Fashion and sustainability: consumption and shared responsibility JG Fowler, T Reisenwitz, R Chu Atlantic Marketing Journal 11 (2), 4, 2022 | 2 | 2022 |
| DIFFERENCES IN GENERATION Y AND GENERATION Z: IMPLICATIONS FOR MARKETERS. TH Reisenwitz Marketing Management Journal 31 (2), 2021 | 20 | 2021 |
| Transitioning from face-to-face to online classes during a pandemic: Factors that may affect student satisfaction of the administration and instructors TH Reisenwitz, JG Fowler Marketing Education Review 31 (3), 199-208, 2021 | 10 | 2021 |
| DIFFERENCES IN MILLENNIALS IN EMERGING MARKETS AND DEVELOPED COUNTRIES: THE CASE OF TURKEY AND THE UNITED STATES. TH Reisenwitz, I Kardes, AY Zengin Journal of Business Strategies 38 (1), 2021 | 3 | 2021 |
| An Analysis on Engaging “Beauty Work” T Reisenwitz, JG Fowler Atlantic Marketing Journal 10 (2), 6, 2021 | 1 | 2021 |
| Examining the necessity of proctoring online exams TH Reisenwitz Journal of Higher Education Theory and Practice 20 (1), 2020 | 49 | 2020 |
| The Measurement of Social Desirability and Brand Equity in Emerging Societies BP Suresh, HR Chaudhuri, JG Fowler, TH Reisenwitz Journal of Applied Business and Economics 22 (1), 2020 | 2 | 2020 |
| Information sources and the tourism decision-making process: An examination of Generation X and Generation Y consumers TH Reisenwitz, JG Fowler Global Business Review 20 (6), 1372-1392, 2019 | 51 | 2019 |
| An exploratory study of information use by non-surgical cosmetic procedures consumers TH Reisenwitz, JG Fowler Journal of Business Strategies 35 (2), 76-96, 2018 | 4 | 2018 |
| Exploring senior living alternatives to institutional care: differences between residents and non-residents TH Reisenwitz Global Business Review 18 (3_suppl), S95-S107, 2017 | 4 | 2017 |
| Student evaluation of teaching: an investigation of nonresponse bias in an online context TH Reisenwitz Journal of marketing education 38 (1), 7-17, 2016 | 90 | 2016 |
| Brand loyalty and store loyalty for consumers purchasing a product warranty in a health care setting: An investigation of the differences across gender, age, and income groups TH Reisenwitz, S Gupta Journal of Business Strategies 33 (1), 1, 2016 | 9 | 2016 |
| Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads JG Fowler, TH Reisenwitz, L Carlson Journal of Global Fashion Marketing 6 (3), 194-206, 2015 | 28 | 2015 |
| Analyzing Chinese older people's quality of life through their use of the internet JG Fowler, JW Gentry, TH Reisenwitz International journal of consumer studies 39 (4), 324-334, 2015 | 24 | 2015 |
| Analyzing deceptiveness of cosmetics claims in fashion ads JG Fowler, TH Reisenwitz, L Carlson Annual Macromarketing Conference, 368, 2015 | 2 | 2015 |
| Marketization and its impact on the functional focus, relational focus, and character of guanxi ties JG Fowler, TH Reisenwitz Journal of Business Strategies 31 (2), 283, 2014 | 6 | 2014 |
| Fashion globally: A cross-cultural and generational examination J G. Fowler, T H. Reisenwitz, A R. Fowler Qualitative Market Research: An International Journal 17 (3), 172-191, 2014 | 17 | 2014 |
| A consumer profile of the US honeymooner and an examination of elements of the destination decision-making process TH Reisenwitz Anatolia 24 (2), 268-271, 2013 | 16 | 2013 |
| A review of interfirm networks: A deeper understanding of the relationships paradigm JG Fowler, TH Reisenwitz Journal of Business Strategies 30 (1), 21-64, 2013 | 12 | 2013 |
