| Driving user adoption of mobile apps through platform multihoming: The effects of multihoming delay and multihoming customization W Tafesse, KN Shen International Journal of Information Management Data Insights 4 (2), 100263, 2024 | | 2024 |
| The view from above: Examining how drone video ads elicit favorable viewer responses W Tafesse, S Khalid Journal of Marketing Communications 30 (4), 487-507, 2024 | 1 | 2024 |
| ChatGPT’s applications in marketing: a topic modeling approach W Tafesse, A Wien Marketing Intelligence & Planning, 2024 | 2 | 2024 |
| Digital overload, coping mechanisms, and student engagement: an empirical investigation based on the SOR framework W Tafesse, MP Aguilar, S Sayed, U Tariq SAGE Open 14 (1), 21582440241236087, 2024 | 2 | 2024 |
| Hey ChatGPT: an examination of ChatGPT prompts in marketing W Tafesse, B Wood Journal of Marketing Analytics, 1-16, 2024 | 1 | 2024 |
| The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps W Tafesse Journal of Marketing Analytics 11 (3), 317-330, 2023 | 3 | 2023 |
| Content creators' participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms W Tafesse, M Dayan Journal of Retailing and Consumer Services 73, 103357, 2023 | 18 | 2023 |
| Examining the sources of pricing power on Airbnb W Tafesse, M Dayan Current Issues in Tourism, 1-17, 2023 | 2 | 2023 |
| Social media influencers’ community and content strategy and follower engagement behavior in the presence of competition: an Instagram-based investigation W Tafesse, BP Wood Journal of Product & Brand Management 32 (3), 406-419, 2022 | 22 | 2022 |
| Social networking sites use and college students’ academic performance: testing for an inverted U-shaped relationship using automated mobile app usage data W Tafesse International Journal of Educational Technology in Higher Education 19 (1), 16, 2022 | 26 | 2022 |
| On the collective efficacy of social media teams W Tafesse, T Korneliussen Marketing Intelligence & Planning 39 (3), 438-453, 2021 | 13 | 2021 |
| Communicating crowdfunding campaigns: How message strategy, vivid media use and product type influence campaign success W Tafesse Journal of Business Research 127, 252-263, 2021 | 50 | 2021 |
| The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps W Tafesse International Journal of Information Management 57, 102299, 2021 | 31 | 2021 |
| Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy W Tafesse, BP Wood Journal of retailing and consumer services 58, 102303, 2021 | 429 | 2021 |
| The effect of social networking site use on college students’ academic performance: The mediating role of student engagement W Tafesse Education and Information Technologies 25, 4747-4763, 2020 | 31 | 2020 |
| YouTube marketing: how marketers' video optimization practices influence video views W Tafesse Internet research 30 (6), 1689-1707, 2020 | 119 | 2020 |
| Implementing social media marketing strategically: an empirical assessment W Tafesse, A Wien Journal of Marketing Management 34 (9-10), 732-749, 2018 | 213 | 2018 |
| Using message strategy to drive consumer behavioral engagement on social media W Tafesse, A Wien Journal of Consumer Marketing 35 (3), 241-253, 2018 | 158 | 2018 |
| A systematic review of the trade show marketing literature: 1980–2014 W Tafesse, K Skallerud Industrial Marketing Management 63, 18-30, 2017 | 92 | 2017 |
| IMC–an integrative review W Tafesse, PJ Kitchen International Journal of Advertising 36 (2), 210-226, 2017 | 120 | 2017 |
Anders Hauge WienAssociate professor, School of Business, UiT Arctic University of Norway在 uit.no 的电子邮件经过验证
