| Willingness to pay for freemium services: Addressing the differences between monetization strategies O Tyrväinen, H Karjaluoto International Journal of Information Management 77, 102787, 2024 | | 2024 |
| Investigating digital marketing readiness among tourism firms: an emerging economy perspective YA Abate, DC Ukpabi, H Karjaluoto Current Issues in Tourism, 1-20, 2024 | | 2024 |
| Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement A Salonen, J Mero, J Munnukka, M Zimmer, H Karjaluoto Industrial Marketing Management 118, 12-26, 2024 | 13 | 2024 |
| Analysing user well-being in ridehailing services AA Shaikh, F Liebana-Cabanillas, M Alharthi, H Alamoudi, H Karjaluoto Spanish Journal of Marketing-ESIC 28 (2), 207-227, 2024 | 1 | 2024 |
| The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry M Rauf, H Karjaluoto, M Leppäniemi International Journal of Sport Management and Marketing 24 (3-4), 262-289, 2024 | | 2024 |
| The Drivers of Showrooming Behavior: A Meta-Analysis M Holkkola, O Tyrväinen, M Makkonen, H Karjaluoto, T Kemppainen, ... Bled eConference, 2024 | | 2024 |
| Framework for understanding quantum computing use cases from a multidisciplinary perspective and future research directions D Ukpabi, H Karjaluoto, A Bötticher, A Nikiforova, D Petrescu, P Schindler, ... Futures 154, 103277, 2023 | 9 | 2023 |
| To Share or Not: Drivers and Barriers of Sustainable Peer-to-Peer Food Sharing Platform Adoption D Soloveva, M Skippari, H Karjaluoto Business for Sustainability, Volume II: Contextual Evolution and Elucidation …, 2023 | | 2023 |
| Understanding the role of social media content in brand loyalty: A meta-analysis of user-generated content versus firm-generated content O Tyrväinen, H Karjaluoto, D Ukpabi Journal of Interactive Marketing 58 (4), 400-413, 2023 | 19 | 2023 |
| An introduction to digital marketing N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 2-13, 2023 | | 2023 |
| Digital marketing work in practice N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 133-140, 2023 | | 2023 |
| Bibliography N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 2023 | 4 | 2023 |
| In closing: the future of digital marketing N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 141-142, 2023 | | 2023 |
| Digital marketing channels and tools N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 81-132, 2023 | 1 | 2023 |
| Analysis of the digitalized business environment N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 14-32, 2023 | | 2023 |
| Digital marketing strategy N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 33-58, 2023 | 3 | 2023 |
| Implementing strategy using the MRACE® model N Lahtinen, K Pulkka, H Karjaluoto, J Mero Digital Marketing Strategy, 60-80, 2023 | 1 | 2023 |
| Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse M Rauf, X Li, H Karjaluoto Global Marketing Conference, 583-583, 2023 | | 2023 |
| Impact of the Retail Service Experience on Cross-Channel Customer Loyalty J Nyrhinen, H Karjaluoto The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization …, 2023 | | 2023 |
| The Process of Selecting Influencers for Marketing Purposes in an Organisation T Huttula, H Karjaluoto Industry 5.0: Creative and Innovative Organizations, 27-53, 2023 | 3 | 2023 |
