| Case Study as a Business Research Method and Characteristics of Published Cases in Scholarly Business Journals B Ong, H Wijaya 4th International Conference on Research Methods in Management and Social …, 2015 | | 2015 |
| MOOCs and Universities: Competitors or Partners? B Ong, A Grigoryan International Journal of Information and Education Technology 5 (5), 373, 2015 | 43 | 2015 |
| Technological Innovations in Learning: A Focus on MOOC BS Ong, A Grigoryan Sains Humanika 5 (2), 2015 | 1 | 2015 |
| Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products B Ong Journal of Hospitality Marketing & Management 24 (2), 180-201, 2015 | 21 | 2015 |
| Consumer Perceptions of Service Salespeople CP Rao, DL Kurtz, BS Ong Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| The Potential Impacts of Hydraulic Fracturing on Agriculture B Ong European Journal of Sustainable Development 3 (3), 63-71, 2014 | 12 | 2014 |
| The perceived influence of user reviews in the hospitality industry B Ong Journal of Hospitality Marketing & Management 21 (5), 463-485, 2012 | 156 | 2012 |
| Online shopper reviews: Ramifications for promotion and website utility B Ong Journal of Promotion Management 17 (3), 327-344, 2011 | 29 | 2011 |
| Online Shoppers' Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study B Ong Journal of Promotion Management 17 (2), 207-227, 2011 | 27 | 2011 |
| The impact of consumer perceptions of, and attitudes toward mail-in rebates on effectiveness of rebates B Ong Journal of Promotion Management 14 (1-2), 45-58, 2008 | 7 | 2008 |
| Growing the European Market at VSecurnics A Brislin, B Ong North American Case Research Association Conference, 2006 | | 2006 |
| Cal-ElectriSave Distributor: Sales Strategies M McCall, B Ong North American Case Research Association Conference, 2004 | | 2004 |
| Bonus pack promotions: Perceptions of Controllers and Commercial Managers. R Guerreiro, B Ong, A Dos Santos Brazilian Business Review (English Edition) 1 (2), 2004 | | 2004 |
| Cost implications of bonus pack promotions versus price discounts R Guerreiro, A dos Santos, JA da SilveiraGisbrecht, B Ong American Business Review 22 (2), 72, 2004 | 30 | 2004 |
| Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics ML Galician Routledge, 2004 | 181 | 2004 |
| A comparison of product placements in movies and television programs: An online research study B Ong Journal of promotion management 10 (1-2), 147-158, 2004 | 70 | 2004 |
| CASE STUDIES OF PRODUCT PLACEMENT BS Ong Handbook of Product Placement in the Mass Media: New Strategies in Marketing …, 2004 | | 2004 |
| Promoções de pacotes de gratificações R Guerreiro, BS Ong, A Santos Brazilian Business Review 1 (2), 150-165, 2004 | | 2004 |
| Promoções de Pacotes de Gratificações: Percepção dos Gerentes de Controladoria e dos Gerentes Comerciais R Guerreiro, B Ong, A dos Santos BBR-Brazilian Business Review 1 (2), 106-121, 2004 | 2 | 2004 |
| An exploration of marketing manager´ s understanding of cost implications of bonus pack versus price decisions R Guerreiro, A Santos, JAG Silveira, BS Ong Anais, 2003 | | 2003 |
