| Market driving, market driven, or both? toward a concept of dual market orientation GS Carpenter Industrial Marketing Management 113, 357-359, 2023 | 4 | 2023 |
| Legitimately luxurious: Creating authentic luxury brands GA Goldstein, GS Carpenter Business Horizons 65 (5), 631-642, 2022 | 17 | 2022 |
| If it's famous, it must be good: The social construction of brand value in the US wine market GS Carpenter, A Humphreys The Routledge Handbook of Wine and Culture, 372-381, 2022 | 1 | 2022 |
| Legendary luxury brands: inventing the future by reaching to the past GS Carpenter, X Barlier AMS Review 11 (3), 464-470, 2021 | 4 | 2021 |
| We UBER Yet We GOOGLE: Gaining Early-and Late-mover Advantage GS Carpenter The Routledge Companion to Strategic Marketing, 163-174, 2020 | | 2020 |
| Disgusted and afraid: Consumer choices under the threat of contagious disease C Galoni, GS Carpenter, H Rao Journal of Consumer Research 47 (3), 373-392, 2020 | 169 | 2020 |
| The past, present, and future of marketing strategy S Sozuer, GS Carpenter, PK Kopalle, LM McAlister, DR Lehmann Marketing Letters 31, 163-174, 2020 | 22 | 2020 |
| ASYMMETRIC COMPETITION: NEW RULES OF THE GAME MS McCarthy, DL Mothersbaugh, S Milberg, GJ Gaeth, GS Carpenter, ... ЕКОНОМІЧНА ТЕОРІЯ ТА ПРАВО, 82, 2019 | | 2019 |
| The promise of targeted innovation M Corstjens, GS Carpenter, TM Hasan MIT Sloan Management Review 60 (2), 39-44, 2019 | 21 | 2019 |
| Status games: Market driving through social influence in the US wine industry A Humphreys, GS Carpenter Journal of Marketing 82 (5), 141-159, 2018 | 149 | 2018 |
| Consumer Experience in the Changing Marketplace of Health and Wellness LT Torres, G Carpenter, BL DuFault, A Kumar, B DeBerry-Spence, ... Advances in Consumer Research 46, 2018 | | 2018 |
| Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems G Carpenter, B Leavenworth DuFault, A Humphreys, ... ACR North American Advances, 2018 | | 2018 |
| Market orientation: reflections on field-based, discovery-oriented research GS Carpenter AMS Review 7 (1), 13-19, 2017 | 29 | 2017 |
| Desire to learn about the category sparks preference for authenticity S He, G Carpenter, K Grayson ACR North American Advances, 2017 | 1 | 2017 |
| How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing M De Angelis, GS Carpenter, D Dubois, M Costabile Advances in Consumer Research Volume 45, 578-579, 2017 | | 2017 |
| Pathogen Fear and the Familiar C Galoni, G Carpenter, H Rao Advances in Consumer Research 45, 605, 2017 | | 2017 |
| Will I Share Positive Or Negative Word-Of-Mouth? An Analysis Of The Joint Effect Of Consumption Experience Valence And Choice Assortment On Sharing Behavior M De Angelis, GS Carpenter, D Dubois, M Costabile Leaving Footprints: Proceeding of the EMAC 46th Conference 2017, 23-26 May …, 2017 | 1 | 2017 |
| Theory+ practice in marketing DR Lehmann, GS Carpenter International Journal of Research in Marketing 33 (4), 709-710, 2016 | 1 | 2016 |
| When Betting on a Struggling Company Is a Great Career Move GS Carpenter Business Week, 2014 | | 2014 |
| A Turnaround Is a Lot Like Baking a Cake GS Carpenter, GF Gebhardt, JF Sherry Jr Business Week, 2014 | | 2014 |
