| A Study on the Impact of Green Branding on Consumer Buying Behaviour with Respect to the Purchase of Apparel W Acosta-Ponce, S Kazim, KP Jaheer Mukthar, J Villanueva-Calderón, ... AI in Business: Opportunities and Limitations: Volume 1, 639-654, 2024 | 1 | 2024 |
| Consumption Patterns Among Employees of IT and ITES Sectors DK Muniyanayaka, N Pol, S Kazim, KP Jaheer Mukthar, KR Swaroop, ... AI in Business: Opportunities and Limitations: Volume 1, 513-526, 2024 | | 2024 |
| Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis A Ameer Hussain, BK Sharma, C VH, S Kazim Journal of Promotion Management, 1-28, 2024 | | 2024 |
| Cytokines Expression Compared to the Determinants of Cellular Apoptosis Prominently Attributes to the Deleterious Effects of ‘A’Determinant Surface Gene Mutations in HBV … S Khan, A Anwer, JK Sevak, N Trehanpati, SN Kazim Immunological Investigations 53 (2), 224-240, 2024 | | 2024 |
| Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour N Pol, S Kazim, KR Swaroop, RS Bhakat, S Gade, KP Jaheer Mukthar Intelligent Systems, Business, and Innovation Research, 425-440, 2024 | | 2024 |
| A Study on Purchase Intention and Behaviour of Consumers Towards Organic Food S Kazim, KP Jaheer Mukthar, M Huerta-Soto, E Zarzosa-Marquez, ... Intelligent Systems, Business, and Innovation Research, 441-456, 2024 | | 2024 |
| Inhibitory potential of N-acetylaspartate against protein glycation, AGEs formation and aggregation: Implication of brain osmolyte in glycation-related complications R Waseem, T Khan, A Shamsi, M Shahid, SN Kazim, MI Hassan, A Islam International Journal of Biological Macromolecules 244, 125405, 2023 | 2 | 2023 |
| Aggregation of irisin and its prevention by trehalose: A biophysical approach R Waseem, D Yameen, T Khan, A Anwer, SN Kazim, MM Haque, ... Journal of Molecular Structure 1281, 135078, 2023 | 7 | 2023 |
| The Impact of External Debt on the Indian Economy-An Analytical Study KA Dave, MZ Ashfaque, S Kazim, KPJ Mukthar International Conference on Business and Technology, 96-108, 2023 | | 2023 |
| A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru S Kazim, N Pol, KPJ Mukthar, RS Bhakat, CG Manjunatha, KR Swaroop International Conference on Business and Technology, 79-95, 2023 | | 2023 |
| Forthcoming developments in models to study the hepatitis b virus replication cycle, pathogenesis, and pharmacological advancements SA Bhat, IA Ahanger, SN Kazim ACS omega 8 (16), 14273-14289, 2023 | 1 | 2023 |
| Potential antiviral activities of chrysin against hepatitis B virus SA Bhat, SK Hasan, ZA Parray, ZI Siddiqui, S Ansari, A Anwer, S Khan, ... Gut Pathogens 15 (1), 11, 2023 | 6 | 2023 |
| A road to contemporary era of hepatitis B virus regimen replacing existing therapeutics exploiting plant secondary metabolites as emerging heroes in exploring drugs: An … SA Bhat, SN Kazim Gene Reports 30, 101743, 2023 | 1 | 2023 |
| Molecular basis of structural stability of Irisin: A combined molecular dynamics simulation and in vitro studies for Urea-induced denaturation R Waseem, NS Yadav, T Khan, F Ahmad, SN Kazim, MI Hassan, ... Journal of Molecular Liquids 372, 121120, 2023 | 5 | 2023 |
| The molecular blueprint for chronic obstructive pulmonary disease (COPD): a new paradigm for diagnosis and therapeutics I Shakeel, A Ashraf, M Afzal, SS Sohal, A Islam, SN Kazim, MI Hassan Oxidative Medicine and Cellular Longevity 2023 (1), 2297559, 2023 | 2 | 2023 |
| Characterization of advanced glycation end products and aggregates of irisin: Multispectroscopic and microscopic approaches R Waseem, A Shamsi, T Khan, A Anwer, M Shahid, SN Kazim, MI Hassan, ... Journal of Cellular Biochemistry 124 (1), 156-168, 2023 | 5 | 2023 |
| A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements S Kazim, KP Jaheer Mukthar, A Huaman-Osorio, C Cayotopa-Ylatoma, ... Global Islamic Marketing Conference, 315-324, 2022 | | 2022 |
| Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City S Kazim, AA Thomas, MH Sharieff, KR Swaroop, RS Bhakat Global Islamic Marketing Conference, 301-313, 2022 | | 2022 |
| HBV cccDNA─ A Culprit and Stumbling Block for the Hepatitis B Virus Infection: Its Presence in Hepatocytes Perplexed the Possible Mission for a Functional Cure SA Bhat, SN Kazim ACS omega 7 (28), 24066-24081, 2022 | 22 | 2022 |
| Naturally occurring HMGB1 inhibitor delineating the anti-hepatitis B virus mechanism of glycyrrhizin via in vitro and in silico studies SA Bhat, ZI Siddiqui, ZA Parray, A Sultan, M Afroz, SA Azam, SR Farooqui, ... Journal of Molecular Liquids 356, 119029, 2022 | 3 | 2022 |
