| A high-tech product market share model with customer expectations E Bridges, CK Yim, RA Briesch Marketing Science 14 (1), 61-81, 1995 | 137 | 1995 |
| A price expectations model of customer brand choice MU Kalwani, CK Yim, HJ Rinne, Y Sugita Journal of Marketing research 27 (3), 251-262, 1990 | 700 | 1990 |
| A Reference Price Based Model of Consumer Brand Choice MU Kalwani Institute for Research in the Behavioral, Economic, and Management Sciences …, 1988 | 4 | 1988 |
| A social institutional approach to identifying generation cohorts in China with a comparison with American consumers KH Hung, FF Gu, CK Yim Journal of international business studies 38, 836-853, 2007 | 257 | 2007 |
| Advertising decisions and children’s product categories E Bridges, RA Briesch, K Yim Unpublished manuscript). Retrieved March 15, 2010, 2004 | 3 | 2004 |
| Alleviating customers' crowding perceptions: the role of contrived similarity and its valence and importance BCK Yim, W Zou, WE Wan ISMS Marketing Science Conference, 2016 | | 2016 |
| An empirical investigation of how interpersonal similarity influences customers' crowding perceptions in services contexts W Zou, BCK Yim, WE Wan Annual Conference of the European Marketing Academy, EMAC 2015, 2015 | 2 | 2015 |
| An investigation of nonbeneficiary reactions to discretionary preferential treatments KW Chan, CK Yim, T Gong Journal of Service Research 22 (4), 371-387, 2019 | 21 | 2019 |
| An investigation of the impact of promotions on across-submarket competition PK Kannan, CKB Yim Journal of Business Research 53 (3), 137-149, 2001 | 24 | 2001 |
| Animosity Across Nations: Conceptualization, Formation and Impacts in International Joint Ventures DKC Tse, BCK Yim, FF Gu Academy of International Business Frontiers Conference, 2004 | | 2004 |
| Beyond globalization: effectiveness of technology strategies of foreign firms in China CHY Tse, BCK Yim, E Yin INFORMS Marketing Science Conference, 2011 | | 2011 |
| Beyond the Negative Consequences of Crowding: New Psychological Processes and Behavioral Outcomes A Maeng, RJ Tanner, K Wu, Y Ding, M Zhu, EW Wan, SJ Hock, R Bagchi, ... Advances in Consumer Research 45, 243-244, 2017 | 1 | 2017 |
| Can I do it? Can you do it? Roles of self-efficacy and other-efficacy of customers and employees in service participation BCK Yim, KW Chan, SSK Lam INFORMS Marketing Science Conference, 2011 | | 2011 |
| Conquistar nuevos mercados innovando KZ Zhou, CK Yim, DK Tse, MBB Innovations Journal of Marketing 69, 2005 | 2 | 2005 |
| Consumer behavioral loyalty CK Yim, PK Kannan Journal of business research 44 (2), 75-92, 1999 | 293 | 1999 |
| Consumer price and promotion expectations: An experimental study MU Kalwani, CK Yim Journal of marketing Research 29 (1), 90-100, 1992 | 709 | 1992 |
| Copyright (C) Taylor & Francis Group, LLC Taylor 8. Francis Croup KZ Zhou, CK Yim, DK Tse Journal of Marketing Channels 17339, 359, 2010 | | 2010 |
| Customer centricity and customer co-creation in services: the double-edged effects CKB Yim, KW Chan, HT Caleb, FF Leung Handbook on customer centricity, 236-274, 2019 | 9 | 2019 |
| Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy CK Yim, KW Chan, SSK Lam Journal of marketing 76 (6), 121-140, 2012 | 473 | 2012 |
| Do social institutions matter to markets in transition? Investigating Consumer Sentiment in China CK Yim, K Hung, N Zhou, JJH Zhu Multinational Business Review 14 (2), 47-66, 2006 | 1 | 2006 |
