A Survey of MarTech Adoption and Impact during the COVID crisis F Botezatu, ȘC Căescu, MC Orzan, D Marinica, A Abdullah Journal of Emerging Trends in Marketing and Management 1 (1), 113-119, 2022 | 3 | 2022 |
Alternative Evaluation Methods in University Education. RG Chivu, M Orzan, LM Turlacu, AV Radu eLearning & Software for Education 4, 2019 | 3 | 2019 |
An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry C Chiriac, Ș Grapă, MC Orzan Journal of Emerging Trends in Marketing and Management 1 (1), 318-326, 2019 | 1 | 2019 |
AN EMPIRICAL MODEL OF ANTECEDENTS OF MARKETING INFORMATION TECHNOLOGY (MARTECH) ADOPTION. CP Vegheș, MC Orzan, RG Chivu, IC Popa, DF Ciocodeică, AO Orzan Economic Computation & Economic Cybernetics Studies & Research 57 (1), 2023 | 1 | 2023 |
An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience E Bostănică, MC Orzan, T Năstase Journal of Emerging Trends in Marketing and Management 1 (1), 91-99, 2022 | 1 | 2022 |
Assessing the applicability of neuromarketing tools in online social networks from a business perspective LD Roșca, M Constantinescu, ȘC Căescu, MC Orzan | | |
Assessing the applicability of neuromarketing tools in online social networks from a business perspective LD RoÈ, M Constantinescu, MC Orzan Journal of Emerging Trends in Marketing and Management 1 (1), 350-356, 2019 | | 2019 |
Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ... Sustainability 11 (24), 7094, 2019 | 78 | 2019 |
Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?.“ V Călin, O Mihai, A Carmen, D Diana THE ANNALS OF THE UNIVERSITY OF ORADEA 1222, 2012 | 2 | 2012 |
BLOGGING: AN EFFECTIVE TOOL OF INDUSTRIAL MARKETING M Orzan, G Orzan, T Surcel METALURGIA INTERNATIONAL 14 (9), 153-157, 2009 | | 2009 |
Buyers’ decisions in online social networks environment G Orzan, C Delcea, E Ioanas, MC Orzan Journal of Eastern Europe Research in Business & Economics 2015, 2015 | 7 | 2015 |
Changes in the labour market: the perceptions of Romanian employees regarding the use of telework in the post-pandemic period MC Türkeş, AF Stăncioiu, MC Orzan, M Jugănaru, RC Marinescu, ... Employee Relations: The International Journal, 2024 | | 2024 |
Comunicare integrată de marketing în turism–o analiză. Studiu de caz: Muntenia şi Oltenia AF STĂNCIOIU, A BOTOŞ, M ORZAN, I PÂRGARU, O ARSENE | | |
Comunicare integrate de marketing în turism–o analiză AF Stăncioiu, A Botos, M Orzan, I Pârgaru, O Arsene Studiu de caz: Muntenia si Oltenia. Economie teoretică si aplicată 20, 4-30, 2013 | 4 | 2013 |
CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY. G Orzan, OE Platon, CD Stefănescu, M Orzan Economic Computation & Economic Cybernetics Studies & Research 50 (1), 2016 | 85 | 2016 |
Consumer preferences for organic food. A case study of neuromarketing methods and tools. I Stoica, M Popescu, M Orzan | 12 | 2015 |
Consumers’ influence in online social networks regarding recycling habits C Delcea, LA Cotfas, R Mierzwiak, M Orzan Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and …, 2021 | 1 | 2021 |
Corporate Logistics Improvement through Automated Processes: A Romanian Case Study for a Repair Flow Control and Supply Management System M Orzan, G Orzan, V Sima, IG Gheorghe Proceedings of The 10th International Business Information Management …, 0 | 1 | |
Criterii de evaluare a eficienţei comunicării de marketing prin intermediul blogosferei M Orzan, O Macovei | | |
Cybermarketing G Orzan, M Orzan Editura Uranus, 2007 | 42 | 2007 |