A de-biased direct question approach to measuring consumers' willingness to pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International journal of research in marketing 38 (1), 70-84, 2021 | 36 | 2021 |
A model of unorganized and organized retailing in emerging economies K Jerath, S Sajeesh, ZJ Zhang Marketing Science 35 (5), 756-778, 2016 | 29 | 2016 |
A non-price-discrimination theory of rebates Y Chen, S Moorthy, J Zhang Working paper, University of Toronto, 2001 | 1 | 2001 |
A price discrimination model of trade promotions TH Cui, JS Raju, ZJ Zhang Marketing Science 27 (5), 779-795, 2008 | 78 | 2008 |
A theory of combative advertising Y Chen, YV Joshi, JS Raju, ZJ Zhang Marketing Science 28 (1), 1-19, 2009 | 124 | 2009 |
A theory of maximalist luxury Z Liu, P Yildirim, ZJ Zhang Journal of Economics & Management Strategy 31 (2), 284-323, 2022 | 2 | 2022 |
A theory of minimalist luxury ZJ Liu, P Yildirim, J Zhang SSRN, 2020 | 9 | 2020 |
Accounting profits versus marketing profits: A relevant metric for category management Y Chen, JD Hess, RT Wilcox, ZJ Zhang Marketing science 18 (3), 208-229, 1999 | 153 | 1999 |
Agency selling or reselling? Channel structures in electronic retailing V Abhishek, K Jerath, ZJ Zhang Management Science 62 (8), 2259-2280, 2016 | 808 | 2016 |
Agency Selling or Reselling? Channel Structures in Electronic Retailing ZJ ZHANG | | |
Assessing box office performance using movie scripts: A kernel-based approach J Eliashberg, SK Hui, ZJ Zhang IEEE Transactions on Knowledge and Data Engineering 26 (11), 2639-2648, 2014 | 107 | 2014 |
Augmenting conjoint analysis to estimate consumer reservation price K Jedidi, ZJ Zhang Management Science 48 (10), 1350-1368, 2002 | 292 | 2002 |
Can we all get along? incentive contracts to bridge the marketing and operations divide K Jerath, S Netessine, ZJ Zhang Incentive Contracts to Bridge the Marketing and Operations Divide (November …, 2007 | 33 | 2007 |
Channel coordination in the presence of a dominant retailer J Raju, ZJ Zhang Marketing Science 24 (2), 254-262, 2005 | 433 | 2005 |
Competitive coupon targeting G Shaffer, ZJ Zhang Marketing Science 14 (4), 395-416, 1995 | 493 | 1995 |
Competitive one-to-one promotions G Shaffer, ZJ Zhang Management Science 48 (9), 1143-1160, 2002 | 383 | 2002 |
Competitive targeted pricing with strategic customers Y Chen, ZJ Zhang New York: Leonard N. Stern School of Business, New York University, and …, 2001 | 6 | 2001 |
Competitive targeted pricing: perspectives from theoretical research ZJ Zhang Handbook of pricing research in marketing, 302-318, 2009 | 17 | 2009 |
Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits? P Yildirim, Z Liu, ZJ Zhang SSRN, 2016 | 3 | 2016 |
Consumer Attitudes Toward Artificial Intelligence and Price Discrimination Y Liu, TP Yildirim, ZJ Zhang Working paper, 2019 | 1 | 2019 |