| A comparison of product placements in movies and television programs: An online research study B Ong Journal of promotion management 10 (1-2), 147-158, 2004 | 70 | 2004 |
| A Multicultural Comparison of Shopping Patterns among Asian Consumer F Ho, B Ong, SS Lee Journal of Marketing Theory and Practice 5 (1), 42-51, 1997 | 35 | 1997 |
| An exploration of marketing manager´ s understanding of cost implications of bonus pack versus price decisions R Guerreiro, A Santos, JAG Silveira, BS Ong Anais, 2003 | | 2003 |
| Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products B Ong Journal of Hospitality Marketing & Management 24 (2), 180-201, 2015 | 21 | 2015 |
| Bonus pack promotions: Perceptions of Controllers and Commercial Managers. R Guerreiro, B Ong, A Dos Santos Brazilian Business Review (English Edition) 1 (2), 2004 | | 2004 |
| Cal-ElectriSave Distributor: Sales Strategies M McCall, B Ong North American Case Research Association Conference, 2004 | | 2004 |
| CASE STUDIES OF PRODUCT PLACEMENT BS Ong Handbook of Product Placement in the Mass Media: New Strategies in Marketing …, 2004 | | 2004 |
| Case Study as a Business Research Method and Characteristics of Published Cases in Scholarly Business Journals B Ong, H Wijaya 4th International Conference on Research Methods in Management and Social …, 2015 | | 2015 |
| Conceptualizing" Reference Quality" claims: Empirical analysis of its effects on consumer perceptions B Ong American Business Review 12 (1), 86-94, 1994 | 14 | 1994 |
| Consumer perceptions of bonus packs: an exploratory analysis B Ong, F Ho, C Tripp Journal of Consumer Marketing 14 (2), 102-112, 1997 | 83 | 1997 |
| Consumer Perceptions of Service Salespeople CP Rao, DL Kurtz, BS Ong Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| Consumer satisfaction with OTC drugs: an analysis using the confirmation/disconfirmation model FN Ho, JD Mursch, BS Ong, B Peittula Health Marketing Quarterly 15 (1), 103-117, 1998 | 33 | 1998 |
| Cost implications of bonus pack promotions versus price discounts R Guerreiro, A dos Santos, JA da SilveiraGisbrecht, B Ong American Business Review 22 (2), 72, 2004 | 30 | 2004 |
| Determinants of purchase intentions and stock-piling tendency of bonus packs B Ong American Business Review 17 (1), 57, 1999 | 48 | 1999 |
| Ethical Perceptions of Reference Price Advertising B Ong, F Ho, KE Clow American Business Review 15 (1), 7-13, 1997 | 4 | 1997 |
| Growing the European Market at VSecurnics A Brislin, B Ong North American Case Research Association Conference, 2006 | | 2006 |
| Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics ML Galician Routledge, 2004 | 181 | 2004 |
| Market and Social Outlook on Asian Tonics Trade B Ong American Business Review 14 (2), 59-65, 1996 | | 1996 |
| MOOCs and Universities: Competitors or Partners? B Ong, A Grigoryan International Journal of Information and Education Technology 5 (5), 373, 2015 | 43 | 2015 |
| Online shopper reviews: Ramifications for promotion and website utility B Ong Journal of Promotion Management 17 (3), 327-344, 2011 | 29 | 2011 |
