A business model predicting the impact of live-stream marketing on firms' stock price-An event study S Luo, ML Shyu, IT Silalahi, Andri Dayarana K. Shih Heliyon 8 (12), 2022 | 4 | 2022 |
Advancing SME performance: a novel application of the technological-organizational-environment framework in social media marketing adoption CJ Fu, ADK Silalahi, LW Yang, IJ Eunike Cogent Business & Management 11 (1), 2360509, 2024 | 1 | 2024 |
Analisis Komponen Rbbr terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di Bei Tahun 2013 €“2017 R Panjaitan, ADK Silalahi Jurnal Manajemen dan Bisnis, 77-82, 2020 | 3 | 2020 |
Analysis of the Impact of Social Media Marketing Activities in Brand Loyalty With Brand Awareness As Intermediate Variables (Study on Traveloka Brand) R Pasaribu, A Silalahi Visi Sosial Humaniora 1 (1), 73-83, 2020 | 13 | 2020 |
Balancing Satisfaction and Clarity: Enhancing User Information Satisfaction with AI-Powered ChatGPT in Higher Education CJ Fu, ADK Silalahi, IT Shih, IJ Eunike, S Jargalsaikhan Preprints, 2024 | | 2024 |
Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA PH Silaban, WK Chen, BE Silaban, ADK Silalahi, IJ Eunike, HM Damanik Emerging Science Journal 7 (3), 867-889, 2023 | 4 | 2023 |
Do Social Media, Good Governance, and Public Trust Increase Citizens’eGovernment Participation? Dual Approach of PLSSEM and fsQCA M Hutahaean, IJ Eunike, ADK Silalahi Human Behavior and Emerging Technologies 2023 (1), 9988602, 2023 | 9 | 2023 |
Does destination promotion on social media affect visit intention? Empirical study on Instagram PH Silaban, L Hutabarat, ADK Silalahi, E Octoyuda Jurnal Manajemen dan Pemasaran Jasa 15 (2), 147-160, 2022 | 6 | 2022 |
Employing the Performance Evaluation Method to Examine the Efficacy of English Language Instruction: Insights from Primary Educational Institutions in Taiwan KC Chiou, YM Huang, ADK Silalahi Education Sciences 14 (6), 672, 2024 | | 2024 |
Engaging audiences in real-time: The nexus of socio-technical systems and trust transfer in live streaming e-commerce IT Shih, ADK Silalahi, IJ Eunike Computers in Human Behavior Reports 13, 100363, 2024 | 11 | 2024 |
Exploration of Moderated, Mediated, and Configurational Outcomes of TourismRelated Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions SC Huang, ADK Silalahi, IJ Eunike Human Behavior and Emerging Technologies 2024 (1), 2764759, 2024 | 2 | 2024 |
Exploring consumer intention to visit a destination and eWOM through uses and gratification perspective: evidence from YouTube travel vlogs ADK Silalahi, LS Ling, WK Chen, IJ Eunike, PH Silaban, WE Hutagalung 2022 International Seminar on Application for Technology of Information and …, 2022 | 3 | 2022 |
From Uncertainty to Tenacity: Investigating User Strategies and Continuance Intentions in AI-Powered ChatGPT with Uncertainty Reduction Theory YH Chang, KY Lee, ADK Silalahi Preprints, 2024 | | 2024 |
Harmonizing Movements and Messages: A Traditional Dance Performance Arts-Inspired AIDA Model for Promoting Sustainable Behavior and Effective Marketing Sustainability Communication CN Hung, CJ Fu, ADK Silalahi Preprints, 2024 | | 2024 |
How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model PH Silaban, WK Chen, S Sormin, YN BP Panjaitan, ADK Silalahi Cogent Social Sciences 9 (1), 2163525, 2023 | 10 | 2023 |
How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA WK Chen, PH Silaban, WE Hutagalung, ADK Silalahi Emerging Science Journal 7 (1), 16-37, 2023 | 19 | 2023 |
How travel vlogs on YouTube influence consumer behavior: A use and gratification perspective and customer engagement PH Silaban, WK Chen, TS Nababan, IJ Eunike, ADK Silalahi Human Behavior and Emerging Technologies 2022 (1), 4432977, 2022 | 48 | 2022 |
How travel vlogs on youtube influence consumer travel behavior in Indonesia: Empirical evidence from fsQCA WK Chen, LS Ling, HY Jie, PH Silaban, YK Sitanggang, ADK Silalahi 2022 IEEE 23rd International Conference on Information Reuse and Integration …, 2022 | 9 | 2022 |
International Seminar on Application for Technology of Information and Communication (iSemantic) P Page | 4 | 2022 |
Mediasi Variabel Kredibilitas Merek Dalam Menganalisis Pengaruh Electronic Word of Mouth (E-WOM) Terhadap Evaluasi Merek: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di … PH Silaban, ADK Silalahi Jurnal Manajemen dan Bisnis, 349-358, 2021 | 1 | 2021 |