| Decoding neural responses to emotion in television commercials: an integrative study of self-reporting and fMRI measures F Shen, JD Morris Journal of Advertising Research 56 (2), 193-204, 2016 | 74 | 2016 |
| Does the Opportunity–Propensity Framework predict the early mathematics skills of low-income pre-kindergarten children? AH Wang, F Shen, JP Byrnes Contemporary Educational Psychology 38 (3), 259-270, 2013 | 72 | 2013 |
| Perceived fit and deal framing: the moderating effect of perceived fit on sales promotions in line and brand extensions F Shen Journal of Product & Brand Management 23 (4/5), 295-303, 2014 | 31 | 2014 |
| Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotions F Shen Journal of Marketing Communications 22 (2), 135-154, 2016 | 25 | 2016 |
| Informational/Transformational appeals in political advertising: An analysis of the advertising strategies of 2010 US gubernatorial campaigns F Shen Journal of Nonprofit & Public Sector Marketing 24 (1), 43-64, 2012 | 17 | 2012 |
| We all think it’s cheating, but we all won’t report it: Insights into the ethics of marketing students B Smith, F Shen Journal for Advancement of Marketing Education 21 (1), 27-37, 2013 | 13 | 2013 |
| Looks matter: Facial similarity between a candidate and celebrity endorser influences youth voting behaviour N Wood, F Shen Journal of Customer Behaviour 15 (3), 221-237, 2016 | 5 | 2016 |
| Ethics in financial advertising: a study on direct mail for credit cards F Shen, Y Shi International Journal of Advertising 40 (7), 1230-1245, 2021 | 3 | 2021 |
| Investigating the emotional responses to commercials using fMRI NJ Klahr, F Shen, P Wright, G He, J Villegas, J Morris, Y Liu Proc. Intl. Soc. Mag. Reson. Med 14, 1111, 2006 | 1 | 2006 |
| Message Framing, Regulatory Focus, and Venue of Consumption: An Interaction Study about Mask Mandate Compliance. F Shen Review of Business 43 (2), 2023 | | 2023 |
| Neural Structures of Emotional Responses to Television Commercials: a Functional Magnetic Resonance Imaging Study F Shen, J Morris Advances in Consumer Research 38, 2011 | | 2011 |
| Market Scarcity and Persuasion: an Information Congruity Perspective F Shen Advances in Consumer Research 38, 2011 | | 2011 |
