| Information distortion in a supply chain: the bullwhip effect HL Lee, V Padmanabhan, S Whang Management science 43 (4), 546-558, 1997 | 6955 | 1997 |
| The bullwhip effect in supply chains HL Lee, V Padmanabhan, S Whang | 5240 | 1997 |
| Comments on “Information distortion in a supply chain: The bullwhip effect” HL Lee, V Padmanabhan, S Whang Management science 50 (12_supplement), 1887-1893, 2004 | 853 | 2004 |
| Manufacturer's returns policies and retail competition V Padmanabhan, IPL Png Marketing Science, 81-94, 1997 | 727 | 1997 |
| The decomposition of promotional response: An empirical generalization DR Bell, J Chiang, V Padmanabhan Marketing Science 18 (4), 504-526, 1999 | 677 | 1999 |
| Slotting allowances and new product introductions MA Lariviere, V Padmanabhan Marketing Science 16 (2), 112-128, 1997 | 368 | 1997 |
| Returns policies: Make money by making good V Padmanabhan, IPL Png Sloan management review 37, 65-65, 1995 | 341 | 1995 |
| Warranty policy and extended service contracts: Theory and an application to automobiles V Padmanabhan, RC Rao Marketing Science 12 (3), 230-247, 1993 | 252 | 1993 |
| Price protection in the personal computer industry HL Lee, V Padmanabhan, TA Taylor, S Whang Management science 46 (4), 467-482, 2000 | 251 | 2000 |
| Referral infomediaries Y Chen, G Iyer, V Padmanabhan Marketing Science 21 (4), 412-434, 2002 | 182 | 2002 |
| Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions R Niraj, V Padmanabhan, PB Seetharaman Marketing Science 27 (2), 225-235, 2008 | 141 | 2008 |
| Warranties, extended warranties, and product quality NA Lutz, V Padmanabhan International Journal of Industrial Organization 16 (4), 463-493, 1998 | 140 | 1998 |
| Price competition under stockpiling and flexible consumption DR Bell, G Iyer, V Padmanabhan Journal of Marketing Research 39 (3), 292-303, 2002 | 125 | 2002 |
| Usage heterogeneity and extended warranties V Padmanabhan Journal of Economics & Management Strategy 4 (1), 33-53, 1995 | 119 | 1995 |
| Durable good, extended warranty and channel coordination PS Desai, P Padmanabhan Review of Marketing Science 2 (1), 0000102202154656161004, 2004 | 113 | 2004 |
| Why do we observe minimal warranties? NA Lutz, V Padmanabhan Marketing Science 14 (4), 417-441, 1995 | 91 | 1995 |
| Competitive response and equilibria R Lal, V Padmanabhan Marketing Science 14 (3_supplement), G101-G108, 1995 | 90 | 1995 |
| Content contributor management and network effects in a UGC environment K Zhang, T Evgeniou, V Padmanabhan, E Richard Marketing Science 31 (3), 433-447, 2012 | 89 | 2012 |
| An econometric model of location and pricing in the gasoline market TY Chan, V Padmanabhan, PB Seetharaman Journal of Marketing Research 44 (4), 622-635, 2007 | 82 | 2007 |
| Optimal pricing of successive generations of product advances V Padmanabhan, FM Bass International Journal of Research in Marketing 10 (2), 185-207, 1993 | 81 | 1993 |
Seungjin Whangstanford university在 stanford.edu 的电子邮件经过验证
