| Brand gestalt scale development and validation: A takeoff from tourism destination branding DW Mandagi, DDG Centeno, Indrajit Journal of Destination Marketing & Management 19, 100539, 2021 | 68 | 2021 |
| Millennials and Gen Z’s perception of social media marketing effectiveness on the festival’s branding: The mediating effect of brand gestalt DW Mandagi, AC Aseng Asia Pacific Social Science Review 21 (3), 102-121, 2021 | 62 | 2021 |
| Work-life balance, job satisfaction and performance among millennial and Gen Z employees: A systematic review EC Waworuntu, SJR Kainde, DW Mandagi Society 10 (2), 286-300, 2022 | 59 | 2022 |
| Destination brand gestalt and its effects on brand attachment and brand loyalty DW Mandagi, D Centeno, Indrajit Philippine Management Review 29 (1), 1-24, 2022 | 48 | 2022 |
| The role of social media influencers in shaping customer brand engagement and brand perception L Sijabat, DI Rantung, DW Mandagi Jurnal Manajemen Bisnis 9 (2), 280-288, 2022 | 45 | 2022 |
| ‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product EC Waworuntu, DW Mandagi, AS Pangemanan Society 10 (2), 351-369, 2022 | 44 | 2022 |
| The Role of Social Media Marketing in Local Government Institution to Enhance Public Attitude and Satisfaction MS Poluan, LS Pasuhuk, DW Mandagi Jurnal Ekonomi 11 (03), 1268-1279, 2022 | 44 | 2022 |
| The impact of social media marketing on beauty clinic brand equity: the Case of Zap Manado CJE Warbung, MC Wowor, RH Walean, DW Mandagi International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 42 | 2023 |
| Pemasaran media sosial, gestalt merek dan loyalitas pelangan: Studi empiris pada Tomohon International Flower Festival DW Mandagi Manajemen Dewantara 7 (1), 32-45, 2023 | 40 | 2023 |
| From likes to loyalty: the interplay of social media marketing in shaping education institution brand attitude and loyalty SJR Kainde, DW Mandagi Jurnal Ekonomi 12 (02), 465-475, 2023 | 39 | 2023 |
| Influence of brand image on customer attitude, intention to purchase and satisfaction: The case of start-up brand Pomie Bakery DG Abin, DW Mandagi, LS Pasuhuk Enrichment: Journal of Management 12 (5), 3907-3917, 2022 | 38 | 2022 |
| Constructing a destination gestalt model: brand gestalt, brand attitude, and revisit intention RH Walean, DW Mandagi, L Wullur Asia-Pacific Social Science Review 23 (1), 105-125, 2023 | 37 | 2023 |
| Dimensi brand gestalt sebagai prediktor kepuasan pelanggan dan niat membeli ulang pelanggan UMKM JS Toding, DW Mandagi Jurnal Ilmiah Manajemen Bisnis dan Inovasi (JMBI) 9 (3), 1167-1185, 2022 | 36 | 2022 |
| Small Medium Enterprises brand gestalt: A key driver of customer satisfaction and repurchase intention DI Rantung, DW Mandagi, NF Wuryaningrat, ALP Lelengboto International Journal of Professional Business Review 8 (6), e01463-e01463, 2023 | 32 | 2023 |
| Determinan Efektivitas Social Media Marketing Pada Insitusi Pemerintah Daerah VGR Wulus, DW Mandagi, B Lule, SS Ambalao Journal of Management & Business 4 (3), 522-538, 2022 | 32 | 2022 |
| The power of perception: How brand gestalt influences revisit intention T Wulyatiningsih, DW Mandagi Journal of Management & Business 6 (1), 359-371, 2023 | 31 | 2023 |
| Exploring the Multi-Dimensionality of Tourism Destination Brand Story DW Mandagi, DK Sondakh Journal of Hospitality, Tourism and Leisure 11 (6), 2128-2142, 2022 | 30 | 2022 |
| Brand gestalt as a key determinant of tourist satisfaction and loyalty: Empirical study of super-priority destination Likupang BF Rondonuwu, DW Mandagi Jurnal Ekonomi 12 (02), 452-464, 2023 | 29 | 2023 |
| Branding institusi pendidikan melalui media sosial Instagram CCP Anjel, BL Lengkong, DW Mandagi, SJR Kainde Journal of Management & Business 5 (2), 44-58, 2022 | 27 | 2022 |
| Pemasaran sosial media dan gestalt merek pada perusahaan indoor theme park ASA Siddik, DW Mandagi, ALP Lelengboto Journal of Management & Business 4 (3), 462-479, 2022 | 26 | 2022 |
