| Social ties and online word of mouth EM Steffes, LE Burgee Internet research 19 (1), 42-59, 2009 | 948 | 2009 |
| Edutainment with Videos and its Positive Effect on Long Term Memory. EM Steffes, P Duverger Journal for Advancement of Marketing Education 20 (1), 2012 | 76 | 2012 |
| Internal marketing at Continental Airlines: Convincing employees that management knows best A Prasad, E Steffes Marketing letters 13, 75-89, 2002 | 43 | 2002 |
| Using YouTube videos as a primer to affect academic content retention P Duverger Metropolitan Universities 23 (2), 51-66, 2012 | 35 | 2012 |
| Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management S Singh, BPS Murthi, E Steffes European Journal of Operational Research 224 (2), 425-434, 2013 | 32 | 2013 |
| Acquisition, affinity and rewards: Do they stay or do they go? E M. Steffes, BPS Murthi, RC Rao Journal of Financial Services Marketing 13, 221-233, 2008 | 28 | 2008 |
| What price loyalty? A fresh look at loyalty programs in the credit card industry BPS Murthi, EM Steffes, AA Rasheed Journal of Financial Services Marketing 16, 5-13, 2011 | 25 | 2011 |
| Why are some modes of acquisition more profitable? A study of the credit card industry EM Steffes, BPS Murthi, RC Rao Journal of Financial Services Marketing 16, 90-100, 2011 | 20 | 2011 |
| Role-playing in a consumption context: An experiential learning activity focused on the consumer decision-making process VL Thomas, SR Magnotta, H Chang, E Steffes Marketing Education Review 28 (2), 89-97, 2018 | 15 | 2018 |
| Description and evaluation of an innovative segmentation, targeting, and positioning activity using student perceived learning and actual student learning G Vinuales, SR Magnotta, E Steffes, G Kulkarni Marketing Education Review 29 (1), 24-36, 2019 | 13 | 2019 |
| Evaluating the effect of affinity card programs on customer profitability using propensity score matching A Bakhtiari, BPS Murthi, E Steffes Journal of Interactive Marketing 27 (2), 83-97, 2013 | 10 | 2013 |
| Everyone’sa winner: The initiation and effectiveness of an Intracollegiate sales competition SR Magnotta, P Peev, E Steffes Journal of Marketing Education 42 (3), 243-256, 2020 | 9 | 2020 |
| The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry BPS Murthi, M Girju, E Steffes Journal of Financial Services Marketing 24, 11-20, 2019 | 8 | 2019 |
| HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ATTENTION WITH MARKETING HOOKS S Magnotta, VL Thomas, E Steffes, H Chang, G Vinuales Marketing Education Review 31 (2), 162-168, 2021 | 7 | 2021 |
| Establishing the link between relationship marketing, customer profitability and customer lifetime EM Steffes The University of Texas at Dallas, 2005 | 7 | 2005 |
| The effect of modes of acquisition and retention strategies on customer profitability E Steffes, BPS Murthi, RC Rao, A Strijnev thesis, The University of Texas at Dallas, Texas, 2008 | 6 | 2008 |
| Understanding the difference between opportunistic and needy customers’ borrowing behavior: a new approach to segment current credit card customers K Kasaian, BPS Murthi, E Steffes International Journal of Bank Marketing 41 (4), 903-925, 2023 | 4 | 2023 |
| Effects of teaser rates on new credit card customers’ spending and borrowing: an empirical analysis K Kasaian, BPS Murthi, E Steffes International Journal of Bank Marketing 40 (7), 1555-1574, 2022 | 4 | 2022 |
| The Reliability of Crowdsource Grading in a Creative Marketing Project Context. P Duverger, EM Steffes Journal for Advancement of Marketing Education 20 (2), 2012 | 3 | 2012 |
| Lurkers and Participation Inequality in Service Electronic Word of Mouth LE Burgee, EM Steffes NABET, 366, 2007 | 3 | 2007 |
Ashutosh PrasadUniversity of California, Riverside在 ucr.edu 的电子邮件经过验证
Ashutosh PrasadUniversity of California, Riverside在 ucr.edu 的电子邮件经过验证
Abdul RasheedUniversity of Texas at Arlington在 uta.edu 的电子邮件经过验证