| Consumer Preference Survey of De Choice fast food in Uyo metropolis, Akwa Ibom State, Nigeria A Mfon, IC Uford British Journal of Marketing Studies 10 (2), 13-34, 2022 | 10 | 2022 |
| Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State AO Akpan, AA Mfon, NI Ibok World Journal of Advanced Research and Reviews 16 (2), 181-192, 2022 | 8 | 2022 |
| SERVICE BRAND COMMUNICATIONS AND CONSUMER RESPONSES IN THE TELECOMMUNICATIONS INDUSTRY IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA AA MFON MICHAEL OKPARA UNIVERSITY OF AGRICULTURE, UMUDIKE, 2021 | 8 | 2021 |
| Review of Covid-19 Crisis and Telework: Measuring the Performance of Banks' Marketers in Akwa Ibom State, Nigeria IC Uford, AA Mfon, II Charles European Journal of Management and Marketing Studies 8 (2), 136-156, 2023 | 7* | 2023 |
| Innovative Marketing Skills and Business Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State, Nigeria JE EKONG, AA MFON, NI IBOK International Journal of Business and Management Review 11 (3), 48 - 64, 2023 | 6 | 2023 |
| Celebrity Endorsement and Consumer Buying Behaviour of Generation Y: A Study of Select Betting Business in Uyo Metropolis, Akwa Ibom State AE Awah, AA Mfon, NI Ibok Advance Journal of Economics and Marketing Research 9 (1), 1-14, 2024 | 4 | 2024 |
| Service Delivery and Students Satisfaction in Obio Akpa Campus of Akwa Ibom State University AA Mfon, J Ekong AKSU Journal of Administration and Corporate Governance (AKSUJACOG) 1 (2), 39-56, 2021 | 4 | 2021 |
| SERVICE MARKETING ISSUES: A REVIEW O ATTIH, IJOB IKPE, AA MFON AKSU Journal of Management Sciences (AKSUJOMAS) 2 (1), 19-22, 2017 | 2* | 2017 |
| The post covid-19 consumer buying behaviour in the Nigerian Banking Industry: Issues, challenges and benefits IC Uford, AA Mfon International Journal of Business and Management Review 11 (1), 40-51, 2023 | 1 | 2023 |
| SOCIAL MEDIA MARKETING AND WOMEN’S PERCEPTION OF FAMILY PLANNING METHODS IN AKWA IBOM STATE, NIGERIA JD Asangaeneng, AM Abasiama, II Nkanikpo American Research Journal of Economics, Finance and Management 12 (3), 66-92, 2024 | | 2024 |
| SPORTS MARKETING ACTIVITIES AND CUSTOMER LOYALTY TO ONLINE SPORTS BETTING IN AKWA IBOM STATE NB Akpan, AA Mfon, NI Ibok British International Journal of Business and Marketing Research 7 (4), 60-78, 2024 | | 2024 |
| Eco-Labeling and Consumer Buying Behaviour of Fast Moving Consumer Goods (FMCGS) In Akwa Ibom State EDB Abednego, AM Abasiama, II Nkanikpo Advanced Journal of Economics and Business Research 12 (3), 1-16, 2024 | | 2024 |
| UNCONTROLLED COMMUNICATIONS AND CONSUMER RESPONSES IN THE TELECOMMUNICATIONS INDUSTRY IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA AA Mfon, IJ Macaulay American Journal of Information Technology and Management 12 (3), 1-24, 2024 | | 2024 |
| SalesPersons' Characteristics and Customer Satisfaction with High Interest Deposit Accounts in Access Bank PLC, Uyo, Akwa Ibom State U Rancis, AA Mfon Michigan International Journal of Marketing, New Media and Communication 12 …, 2024 | | 2024 |
| eMarketing Tools and Marketing Performance of Selected Small and Medium Scale Enterprises in South-East Nigeria IJ Macaulay, AA Mfon Iconic Research and Engineering Journals 7 (1), 455-474, 2023 | | 2023 |
| Controlled Communications and Consumer Responses for GSM Brands in the Telecommunications Industry in the South-South Zone, Nigeria. AA Mfon, IC Uford Innovative Management Systems for Sustainable Development in the 21st …, 2023 | | 2023 |
| Robotics marketing: Some challenges and the way forward EA Affiah, AA Mfon, NI Ibok British International Journal of Business and Marketing Research 5 (6), 1-9, 2022 | | 2022 |
| MARKETING AND ENTREPRENEURSHIP CONTENT IN BORN GLOBAL FIRMS: AN ENTREPRENEURIAL MARKETING APPROACH TO MODERN BUSINESS DEVELOPMENT A ETUK, A MFON AKSU Journal of Management Sciences 4 (1), 18-25, 2019 | | 2019 |
| SOCIOLOGICAL FOUNDATION OF MARKETING AND IMPLICATIONS FOR CONSUMER BEHAVIOUR A MFON, IME BASSEY AKSU Journal of Management Sciences 3 (1), 32-39, 2018 | | 2018 |
| Ethics in Multinationals' Marketing Practice in Nigeria (Chapter Nineteen) NI Ibok, AA Mfon | | |
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