The defensive consumer: Advertising deception, defensive processing, and distrust PR Darke, RJB Ritchie Journal of Marketing research 44 (1), 114-127, 2007 | 818 | 2007 |
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it PR Darke, CMY Chung Journal of retailing 81 (1), 35-47, 2005 | 460 | 2005 |
Fairness and discounts: The subjective value of a bargain PR Darke, DW Dahl Journal of Consumer psychology 13 (3), 328-338, 2003 | 440 | 2003 |
The consumer as advocate: Self-relevance, culture, and word-of-mouth CMY Chung, PR Darke Marketing letters 17, 269-279, 2006 | 423 | 2006 |
The belief in good luck scale PR Darke, JL Freedman Journal of research in personality 31 (4), 486-511, 1997 | 347 | 1997 |
Conveying trustworthiness to online consumers: Reactions to consensus, physical store presence, brand familiarity, and generalized suspicion RL Benedicktus, MK Brady, PR Darke, CM Voorhees Journal of Retailing 86 (4), 322-335, 2010 | 297 | 2010 |
Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers PR Darke, MK Brady, RL Benedicktus, AE Wilson Journal of Retailing 92 (3), 287-299, 2016 | 241 | 2016 |
Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error KJ Main, DW Dahl, PR Darke Journal of Consumer Psychology 17 (1), 59-69, 2007 | 231 | 2007 |
No one wants to look cheap: Trade‐offs between social disincentives and the economic and psychological incentives to redeem coupons L Ashworth, PR Darke, M Schaller Journal of Consumer Psychology 15 (4), 295-306, 2005 | 231 | 2005 |
Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998 | 217 | 1998 |
Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust PR Darke, L Ashworth, KJ Main Journal of the Academy of Marketing Science 38, 347-362, 2010 | 202 | 2010 |
Lucky events and beliefs in luck: Paradoxical effects on confidence and risk-taking PR Darke, JL Freedman Personality and Social Psychology Bulletin 23 (4), 378-388, 1997 | 199 | 1997 |
Percentage discounts, initial price, and bargain hunting: A heuristic-systematic approach to price search behavior. PR Darke, JL Freedman, S Chaiken Journal of Applied Psychology 80 (5), 580-586, 1995 | 163 | 1995 |
The pursuit of self-interest: self-interest bias in attitude judgment and persuasion. PR Darke, S Chaiken Journal of Personality and Social Psychology 89 (6), 864-883, 2005 | 145 | 2005 |
Deciding whether to seek a bargain: Effects of both amount and percentage off. PR Darke, JL Freedman Journal of Applied Psychology 78 (6), 960-965, 1993 | 137 | 1993 |
Damage from corrective advertising: Causes and cures PR Darke, L Ashworth, RJB Ritchie Journal of Marketing 72 (6), 81-97, 2008 | 108 | 2008 |
When parsimony fails... S Chaiken, KL Duckworth, P Darke Psychological Inquiry 10 (2), 118-123, 1999 | 106 | 1999 |
The importance and functional significance of affective cues in consumer choice PR Darke, A Chattopadhyay, L Ashworth Journal of Consumer Research 33 (3), 322-328, 2006 | 105 | 2006 |
Father-infant interaction and parent stress with healthy and medically compromised infants PR Darke, S Goldberg Infant Behavior and Development 17 (1), 3-14, 1994 | 90 | 1994 |
“I’d like to be that attractive, but at least I’m smart”: How exposure to ideal advertising models motivates improved decision-making K Sobol, PR Darke Journal of Consumer Psychology 24 (4), 533-540, 2014 | 62 | 2014 |