Celebrity endorsement: A literature review BZ Erdogan Journal of Marketing Management 15 (4), 291-314, 1999 | 3081 | 1999 |
Selecting celebrity endorsers: the practitioner’s perspective BZ ERDOGAN, MJ BAKER, S TAGG Journal of Advertising Research 41 (3), 39-48, 2001 | 1150 | 2001 |
The influence of religion on attitudes towards the advertising of controversial products KS Fam, DS Waller, BZ Erdogan European Journal of marketing 38 (5/6), 537-555, 2004 | 986 | 2004 |
Advertising of controversial products: a cross‐cultural study DS Waller, KS Fam, B Zafer Erdogan Journal of consumer marketing 22 (1), 6-13, 2005 | 272 | 2005 |
Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products B Zafer Erdogan, C Uzkurt Cross Cultural Management: An International Journal 17 (4), 393-406, 2010 | 180 | 2010 |
Managerial mindsets and the symbiotic relationship between sponsorship and advertising B Zafer Erdogan, PJ Kitchen Marketing Intelligence & Planning 16 (6), 369-374, 1998 | 171 | 1998 |
Towards a practitioner-based model of selecting celebrity endorsers BZ Erdogan, MJ Baker International Journal of Advertising 19 (1), 25-42, 2000 | 170 | 2000 |
Kurumsal imajın şirketin farklı paydaşları tarafından algılanışı üzerine bir araştırma BZ Erdoğan, K DEVELİOĞLU, S Gönüllüoğlu, H Özkaya Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 55-76, 2006 | 132 | 2006 |
Celebrity endorsement: Advertising agency managers’ perspective BZ Erdogan, M Baker Cyber-Journal of Sport Marketing 3 (3), 1999 | 93 | 1999 |
Advertising complainants: who and where are they? K Crosier, BZ Erdogan Journal of Marketing Communications 7 (2), 109-120, 2001 | 78 | 2001 |
Pazarlama ilkeler ve yönetim BZ Erdoğan Bursa: Ekin Yayınevi, 2014 | 76 | 2014 |
Pazarlama Teorisi’nin Felsefi Temelleri: Değişim mi, İlişki mi? BZ Erdoğan, MA Tiltay, HS Kimzan Tüketici ve Tüketim Araştırmaları Dergisi 3 (1), 1-28, 2011 | 76 | 2011 |
Endorsement practice: How agencies select spokespeople BZ Erdogan, T Drollinger Journal of advertising research 48 (4), 573-582, 2008 | 72 | 2008 |
Increasing mail survey response rates from an industrial population: A cost-effectiveness analysis of four follow-up techniques BZ Erdogan, MJ Baker Industrial Marketing Management 31 (1), 65-73, 2002 | 71 | 2002 |
Girişimcilik ve kobiler teori ve uygulama BZ Erdoğan Ekin Basım Yayın Dağıtım, 2009 | 64 | 2009 |
Pazarlama yönetimi BZ Erdoğan, E Eroğlu Anadolu Üniversitesi, 2012 | 57 | 2012 |
Getting the best out of celebrity endorsers: Take care picking your celebrity, but don't ignore the bandwagon BZ Erdogan, P Kitchen Admap 33, 17-20, 1998 | 57 | 1998 |
Pazarlama: Küresel krizin suçlusu mu, kurtarıcısı mı BZ Erdoğan Tüketici ve Tüketim Araştırmaları Dergisi 1 (1), 41-51, 2009 | 56 | 2009 |
Bir İlişkisel Pazarlama Aracı Olarak Sanal Topluluklar BZ Erdoğan, T Torun Pazarlama ve Pazarlama Araştırmaları Dergisi 2 (4), 45-71., 2009 | 50 | 2009 |
Kurumsal İmaj Oluşturulmasına İlişkin Bir Literatür Taraması BZ Erdoğan, G Sevgi, Ö Hakan Pazarlama Dünyası 19 (4), 50-57, 2005 | 48 | 2005 |