| The effect of customer relationship management (CRM) dimensions on hotel customer’s satisfaction in Kashmir MR Sofi, I Bashir, MA Parry, A Dar International Journal of Tourism Cities 6 (3), 601-620, 2020 | 123 | 2020 |
| Customer relationship management as tool to enhance competitive effectiveness: Model revisited MR Sofi, IA Hakim FIIB Business Review 7 (3), 201-215, 2018 | 34 | 2018 |
| Service quality variables and tourist satisfaction at destination level-A study of J&K Tourism MR Sofi, IA Hakim, MR Gadoo International Journal of Applied Research and Studies 3 (2), 1-9, 2014 | 15 | 2014 |
| Conflicts and tourists’ destination choice intention: a study of Kashmir Valley in India AI Fazili, AH Charag, I Bashir, AA Alshiha, MR Sofi Tourism Review, 2023 | 7 | 2023 |
| Social Media Marketing–A Review MR Sofi | 2 | 2018 |
| Impact of customer relationship management on customer satisfaction and customer loyalty in service sector MR Sofi Jammu and Kashmir, 2015 | 2 | 2015 |
| Measuring the Sustainability of Tourism Development in Kashmir MRS Mohd Rafiq Gadoo, Farooq Ahmad Khan European Academic Research 2 (3), 3495-3512, 2014 | 1 | 2014 |
| Assessment of Total Quality Management (TQM) in J&K Tourism. MR Sofi, IA Hakim, MR Gadoo | | 2014 |
| CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY IN SERVICE SECTOR. MR SOFI, IA HAKIM CLEAR International Journal of Research in Commerce & Management 5 (4), 2014 | | 2014 |
| CRM practice in Indian banks MRSIA Hakim International Research Journal of Commerce, Business, and Social Science 2 …, 2013 | | 2013 |
| Social Proof and Online shopping: The Effect of eWoM on Purchase Intention of Digital Products IBMRS Asif Charag, Asif Fazili RESEARCHER: A Multidisciplinary Journal 15 (1), 0 | | |
Iqbal Ahmad HakimDepartment of Managment Studies , University of Kashmir在 uok.edu.in 的电子邮件经过验证
Iqbal Ahmad HakimDepartment of Managment Studies , University of Kashmir在 uok.edu.in 的电子邮件经过验证
Irfan BashirAssistant Professor of Marketing at Department of Management Studies, Islamic University of Science在 islamicuniversity.edu.in 的电子邮件经过验证