| Consumer culture theory SNN Cross, C Ruvalcaba, A Venkatesh, RW Belk Emerald Publishing Limited, 2018 | 111 | 2018 |
| Stakeholders as value creators: The role of multi-level networks in employee wellness programs C Ruvalcaba, D Akdevelioglu, J Schroeder Journal of Macromarketing 42 (3), 414-432, 2022 | 8 | 2022 |
| Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption NA Anaza, B Upadhyaya, D Bennett, C Ruvalcaba Psychology & Marketing 41 (1), 184-202, 2024 | 6 | 2024 |
| Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale DHS Bennett, G Matos, NA Anaza, C Ruvalcaba, M Hamilton Journal of Consumer Marketing 40 (3), 261-272, 2023 | 3 | 2023 |
| An ethnoconsumerist approach to Hispanic small business' adoption of internet technology C Ruvalcaba, A Venkatesh The Routledge Companion to Ethnic Marketing, 117-132, 2015 | 2 | 2015 |
| Market legitimacy: An investigation into the legitimation of Hispanic cultural markets C Ruvalcaba University of California, Irvine, 2015 | 1 | 2015 |
| Navigating Cryptocurrency Knowledge: Unlocking Generation Z Perceptions and Behaviour NA Anaza, B Upadhyaya, C Ruvalcaba, A Bhattarai, D Bennett Advances in Blockchain Research and Cryptocurrency Behaviour, 89, 2024 | | 2024 |
| I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence DHS Bennett, C Ruvalcaba Journal of Global Scholars of Marketing Science, 1-23, 2024 | | 2024 |
| The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change Towards Environmental Sustainability Due to the Pandemic: An Abstract B Burman, C Ruvalcaba Academy of Marketing Science Annual Conference, 327-328, 2022 | | 2022 |
| Developing Diversity, Equity, and Inclusion Competency in Students C Ruvalcaba Proceedings of the 2021 Marketing Educators’ Association Annual Conference, 2021 | | 2021 |
| Market Legitimacy: An Investigation into the Institutionalization and Legitimation of Hispanic Cultural Markets C Ruvalcaba | | 2015 |
| Market Legitimacy: An Investigation into the Institutionalization and Legitimation of Cultural Markets C Ruvalcaba | | 2015 |
| How to Attain the Desired Outcomes Through Channel Conflict Negotiation AH Liu, C Ruvalcaba Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
Delancy BennettHoward University在 Howard.edu 的电子邮件经过验证
