| Customer clusters as sources of innovation-based competitive advantage V Bindroo, BJ Mariadoss, RG Pillai Journal of International Marketing 20 (3), 17-33, 2012 | 60 | 2012 |
| Perceptions and attitude effects on nanotechnology acceptance: an exploratory framework R Ganesh Pillai, AN Bezbaruah Journal of Nanoparticle Research 19 (2), 41, 2017 | 43 | 2017 |
| Elucidating the emotional and relational aspects of gift giving RG Pillai, S Krishnakumar Journal of Business Research 101, 194-202, 2019 | 35 | 2019 |
| Supplier cluster characteristics and innovation outcomes RG Pillai, V Bindroo Journal of Business Research 112, 576-583, 2020 | 14 | 2020 |
| More to form than meets the eye? The impact of form and functional design on attitude towards new products L Sangwon, R Ganesh Pillai Journal of Managerial Issues 25 (4), 345-359, 2013 | 11 | 2013 |
| The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship RG Pillai, V Bindroo Journal of Business Research 67 (7), 1353-1359, 2014 | 9 | 2014 |
| The dark side of power in innovation adoption S Banerjee, RG Pillai, JM Jones, KT Hung, C Tangpong Journal of Managerial Issues, 388-408, 2019 | 5 | 2019 |
| Valence- and Arousal-Focused Emotional Clusters among Highly-Satisfied Customers V Bindroo, R Ganesh Pillai, MJ Arnold Journal of Managerial Issues 27 (1-4), 43-62, 2015 | 4 | 2015 |
| The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship R Ganesh Pillai, V Bindroo Journal of Business Research 67 (7), 1353-1359, 2014 | 3 | 2014 |
| Regulatory fit, attitudes, and loyalty: The interactive effect of chronic and situational regulatory focus M Tugut, MJ Arnold, R Ganesh-Pillai Advances in Consumer Research 39, 868869, 2011 | 3 | 2011 |
| The role of self in evaluation of advertisements with highly attractive models RG Pillai, Y Whang, J Harris Advances in Consumer Research 33, 306, 2006 | 2 | 2006 |
| The tale of uncertain choices: inclusion versus exclusion RG Pillai, X He, R Echambadi Thinking and Reasoning, 0 | 2* | |
| Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective B John-Mariadoss, N Pomirleanu, PR Chennamaneni, R Ganesh Pillai, ... European Journal of Marketing 58 (1), 66-91, 2024 | | 2024 |
| The multifaceted nature of gift-giving: spanning multiple perspectives, motives, orientations, and stages J Givi, E Williams, N Chen, FE Petersen, T Lowrey, RG Pillai, ... Advances in Consumer Research 49, 725-730, 2021 | | 2021 |
| IMPACT OF COVID-19 PANDEMIC ON CUSTOMER ATTITUDE AND PREFERENCES FOR ONLINE FOOD DELIVERY SERVICES R Pillai, CM Prabhu, R Pangriya | | 2021 |
| Emotional Intelligence, Giving, and Life Satisfaction: Some New Data and Conclusions R Ganesh Pillai, D Rymph, S Krishnakumar ACR North American Advances, 2012 | | 2012 |
| It's All About Me: Effects on Product Samples For Self Vs. Other C Johnson, B Duff ACR North American Advances, 2012 | | 2012 |
| Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter? V Bindroo, R Ganesh Pillai ACR North American Advances, 2011 | | 2011 |
| The Consequence of Screening Strategies on Decision Accuracy: the Roles of Perceived Uncertainty and Consideration Set Size RG Pillai, X He, R Echambadi ACR North American Advances, 2011 | | 2011 |
| Two Essays On Screening Strategies R Ganesh Pillai | | 2009 |
