Enabling service innovation: A dynamic capabilities approach D Kindström, C Kowalkowski, E Sandberg Journal of Business Research 66 (8), 1063-1073, 2013 | 909 | 2013 |
Servitization and deservitization: Overview, concepts, and definitions C Kowalkowski, H Gebauer, B Kamp, G Parry Industrial Marketing Management 60, 4-10, 2017 | 709 | 2017 |
Service innovation in product-centric firms: A multidimensional business model perspective D Kindström, C Kowalkowski Journal of Business & Industrial Marketing 29 (2), 96-111, 2014 | 675 | 2014 |
The evolution of service innovation research: a critical review and synthesis P Carlborg, D Kindström, C Kowalkowski The Service Industries Journal 34 (5), 373-398, 2014 | 645 | 2014 |
Organizing for digital servitization: A service ecosystem perspective A Sklyar, C Kowalkowski, B Tronvoll, D Sörhammar Journal of Business Research 104, 450-460, 2019 | 563 | 2019 |
Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms M Rapaccini, N Saccani, C Kowalkowski, M Paiola, F Adrodegari Industrial Marketing Management 88, 225-237, 2020 | 516 | 2020 |
Servitization: A contemporary thematic review of four major research streams C Raddats, C Kowalkowski, O Benedettini, J Burton, H Gebauer Industrial Marketing Management 83, 207-223, 2019 | 510 | 2019 |
Development of industrial service offerings: a process framework D Kindström, C Kowalkowski Journal of Service Management 20 (2), 156-172, 2009 | 501 | 2009 |
Service growth in product firms: Past, present, and future C Kowalkowski, H Gebauer, R Oliva Industrial Marketing Management 60, 82-88, 2017 | 467 | 2017 |
Solutions offerings: a critical review and reconceptualisation F Nordin, C Kowalkowski Journal of Service Management, 2010 | 466 | 2010 |
What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies C Kowalkowski, C Windahl, D Kindström, H Gebauer Industrial marketing management 45, 59-69, 2015 | 446 | 2015 |
Transformational shifts through digital servitization B Tronvoll, A Sklyar, D Sörhammar, C Kowalkowski Industrial Marketing Management 89, 293-305, 2020 | 386 | 2020 |
Dynamics of value propositions: insights from service‐dominant logic C Kowalkowski European Journal of Marketing 45 (1/2), 277-294, 2011 | 376 | 2011 |
Any way goes: Identifying value constellations for service infusion in SMEs C Kowalkowski, L Witell, A Gustafsson Industrial Marketing Management 42 (1), 18-30, 2013 | 313 | 2013 |
Service infusion as agile incrementalism in action C Kowalkowski, D Kindström, TB Alejandro, S Brege, S Biggemann Journal of Business Research 65 (6), 765-772, 2012 | 278 | 2012 |
Archetypes of service innovation: implications for value cocreation A Helkkula, C Kowalkowski, B Tronvoll Journal of Service Research 21 (3), 284-301, 2018 | 273 | 2018 |
Customer‐focused and service‐focused orientation in organizational structures H Gebauer, C Kowalkowski Journal of Business & Industrial Marketing, 2012 | 243 | 2012 |
Pricing Strategy: A Review of 22 Years of Marketing Research M Kienzler, C Kowalkowski Journal of Business Research 78, 101-110, 2017 | 227 | 2017 |
Network orchestration for value platform development H Perks, C Kowalkowski, L Witell, A Gustafsson Industrial marketing management 67, 106-121, 2017 | 215 | 2017 |
What does a service-dominant logic really mean for manufacturing firms? C Kowalkowski CIRP Journal of Manufacturing Science and technology 3 (4), 285-292, 2010 | 201 | 2010 |