Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis J Huber, JW Payne, C Puto Journal of consumer research 9 (1), 90-98, 1982 | 2698 | 1982 |
The importance of utility balance in efficient choice designs J Huber, K Zwerina Journal of Marketing research 33 (3), 307-317, 1996 | 1672 | 1996 |
The impact of inferential beliefs on product evaluations J Huber, J McCann Journal of marketing research 19 (3), 324-333, 1982 | 852 | 1982 |
Market boundaries and product choice: Illustrating attraction and substitution effects J Huber, C Puto Journal of consumer research 10 (1), 31-44, 1983 | 709 | 1983 |
Nonconscious goals and consumer choice TL Chartrand, J Huber, B Shiv, RJ Tanner Journal of consumer research 35 (2), 189-201, 2008 | 560 | 2008 |
The impact of anticipating satisfaction on consumer choice B Shiv, J Huber Journal of Consumer Research 27 (2), 202-216, 2000 | 547 | 2000 |
An investigation of the rationality of consumer valuations of multiple health risks WK Viscusi, WA Magat, J Huber The RAND journal of economics, 465-479, 1987 | 466 | 1987 |
Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis WK Viscusi, WA Magat, J Huber Journal of Environmental economics and management 21 (1), 32-51, 1991 | 458 | 1991 |
When do losses loom larger than gains? D Ariely, J Huber, K Wertenbroch Journal of Marketing Research 42 (2), 134-138, 2005 | 430 | 2005 |
A general method for constructing efficient choice designs K Zwerina, J Huber, WF Kuhfeld Durham, NC: Fuqua School of Business, Duke University 7, 1996 | 414 | 1996 |
MTurk character misrepresentation: Assessment and solutions K Sharpe Wessling, J Huber, O Netzer Journal of Consumer Research 44 (1), 211-230, 2017 | 402 | 2017 |
Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 372 | 2002 |
Consumer choice and autonomy in the age of artificial intelligence and big data Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ... Customer needs and solutions 5, 28-37, 2018 | 352 | 2018 |
On the similarity of classical and Bayesian estimates of individual mean partworths J Huber, K Train Marketing Letters 12, 259-269, 2001 | 346 | 2001 |
The effectiveness of alternative preference elicitation procedures in predicting choice J Huber, DR Wittink, JA Fiedler, R Miller Journal of Marketing Research 30 (1), 105-114, 1993 | 346 | 1993 |
The shopping momentum effect R Dhar, J Huber, U Khan Journal of Marketing Research 44 (3), 370-378, 2007 | 337 | 2007 |
Promoting recycling: private values, social norms, and economic incentives WK Viscusi, J Huber, J Bell American Economic Review 101 (3), 65-70, 2011 | 290 | 2011 |
Geographic differences and the location of new manufacturing facilities RW Schmenner, JC Huber, RL Cook Journal of Urban Economics 21 (1), 83-104, 1987 | 272 | 1987 |
Learning about risk: Consumer and worker responses to hazard information WK Viscusi, WA Magat Harvard University Press, 1987 | 223 | 1987 |
Agents to the Rescue? PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ... Marketing letters 10, 285-300, 1999 | 212 | 1999 |