| Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions JH Hong, J Yang, BR Wooldridge, AD Bhappu Journal of Product & Brand Management 31 (2), 265-278, 2022 | 59 | 2022 |
| The effect of religious commitment and global identity on purchase intention of luxury fashion products: a cross-cultural study J Ma, JH Hong, B Yoo, J Yang Journal of Business Research 137, 244-254, 2021 | 23 | 2021 |
| With whom should you have dinner? A multidimensional framework for understanding political ties in China J Yang, J Ma, Y Zhang, JH Hong Business Horizons 61 (6), 891-898, 2018 | 21 | 2018 |
| Variety-seeking behavior and information processing in choosing a vacation destination JH Hong, KK Desai Journal of Travel Research 59 (5), 850-863, 2020 | 20 | 2020 |
| Educational risk: Lessons learned during the COVID-19 pandemic BR Wooldridge, KA Byun, Z Pei, JH Hong, KR Swimberghe Marketing Education Review 31 (4), 340-351, 2021 | 8 | 2021 |
| Communicating design innovativeness: The role of design information presentation on attitudes depending on different thinking styles JH Hong, KA Byun Journal of Marketing Communications 26 (4), 394-413, 2020 | 6 | 2020 |
| Attracting prosocial lenders from different cultures to help others in microlending JH Hong, KA Byun Journal of Consumer Marketing 37 (2), 205-214, 2020 | 5 | 2020 |
| When does a goal-appeal match affect consumer satisfaction? Examining the work and play context KA Byun, JH Hong, KW James Journal of Business Research 158, 113666, 2023 | 4 | 2023 |
| The role of consumer mindsets to reduce health‐related stress JH Hong, SY Ahn, KM Camp, K James Journal of Consumer Behaviour 21 (4), 773-785, 2022 | 4 | 2022 |
| The Effects of Innovative Visual Design on Consumer Attitude JH Hong, KA Byun Australasian Marketing Journal 29 (1), 29-40, 2021 | 4 | 2021 |
| The moderating effect of visual cues in eWOM on the relationship between perceived risk and purchase intention S Ahn, JHJ Hong Journal of Digital Convergence 16 (11), 281-288, 2018 | 2 | 2018 |
| The influence of relationship beliefs on gift giving D Rai, CW Lin, JH Hong, G Kulick Management & Marketing 12 (4), 697-709, 2017 | 2 | 2017 |
| Satisfaction in clinics and hospitals: Does context matter? K James, KM Camp, J Parker, JH Hong, JT Cao Journal of Marketing Theory and Practice 30 (3), 312-324, 2022 | 1 | 2022 |
| From Beauty Premium to Beauty Penalty: Role of Emotional Evaluation under Product Failure JH Hong, KA Byun Global Marketing Conference, 731-732, 2023 | | 2023 |
| The Influence of K-wave on Product Purchase in the United States: The Role of Psychological Distance JHJ Hong, SY Ahn Journal of Product Research 41 (4), 117-125, 2023 | | 2023 |
| When Does a Goal-Appeal Match Affect Customer Satisfaction? Examining the Work and Play Context: An Abstract KA Byun, JH Hong, KW James Academy of Marketing Science Annual Conference, 269-270, 2022 | | 2022 |
| The Effects of Holistic Thinking Style on Attitude Toward Innovative Design: Role of Value Presentation: An Abstract J Jenny Hong, KA Kay Byun Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
