| The informational value of multi-attribute online consumer reviews: A text mining approach J Yi, YK Oh Journal of Retailing and Consumer Services 65, 102519, 2022 | 58 | 2022 |
| The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market YK Oh, J Min Journal of Applied Business Research (JABR) 31 (4), 1311-1322, 2015 | 28 | 2015 |
| What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis YK Oh, JM Kim Asia Marketing Journal, 2022 | 26 | 2022 |
| Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis YK Oh, J Yi Internet Research 32 (3), 1023-1040, 2021 | 20 | 2021 |
| Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product J Yi, YK Oh Internet Research 32 (2), 606-619, 2022 | 18 | 2022 |
| Perceptual mapping based on web search queries and consumer forum comments EJS Won, YK Oh, JY Choeh International Journal of Market Research 60 (4), 394-407, 2018 | 15 | 2018 |
| Do stock prices undervalue investments in advertising? YK Oh, H Gulen, JM Kim, WT Robinson Marketing Letters 27, 611-626, 2016 | 15 | 2016 |
| Uncovering the quality factors driving the success of mobile payment apps J Yi, J Kim, YK Oh Journal of Retailing and Consumer Services 77, 103641, 2024 | 12 | 2024 |
| Social media engagements of music videos on YouTube’s official artist channels YK Oh, JY Choeh Convergence 28 (3), 804-821, 2022 | 9 | 2022 |
| The impact of initial eWOM growth on the sales in movie distribution YK Oh Journal of Distribution Science 15 (9), 85-93, 2017 | 7 | 2017 |
| Determinants of online review helpfulness for Korean skincare products in online retailing YK OH Journal of Distribution Science 18 (10), 65-75, 2020 | 6 | 2020 |
| What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM YK Oh, J Yi, J Kim Internet Research, 2023 | 4 | 2023 |
| Determinants of online food delivery (OFD) sales during Covid-19 YK Oh, J Yi Global Business & Finance Review 28 (2), 93, 2023 | 4 | 2023 |
| Analyzing competitive market structures based on online consumer-generated content and sales data EJS Won, YK Oh, JY Choeh Asia Pacific Journal of Marketing and Logistics 35 (2), 307-322, 2023 | 4 | 2023 |
| The Effect of Review Behavior on the Reviewer's Valence in Online Retailing YK Oh Journal of Distribution Science 15 (10), 41-50, 2017 | 4 | 2017 |
| The market valuation of pre-registration for firms in the online gaming industry J Min, YK Oh Journal of Applied Business Research 31 (5), 1789, 2015 | 3 | 2015 |
| Informative Role of Marketing Activity in Financial Market: Evidence from AnalystsForecast Dispersion YK Oh Asia Marketing Journal 15 (3), 53-77, 2013 | 3 | 2013 |
| How do external reference prices influence online gift giving? YK Oh, Y Hu, X Wang, WT Robinson International Journal of Electronic Marketing and Retailing 5 (4), 359-371, 2013 | 2 | 2013 |
| How ESG shapes firm value: The mediating role of customer satisfaction J Seok, Y Kim, YK Oh Technological Forecasting and Social Change 208, 123714, 2024 | | 2024 |
| Engaging Minds and Hearts: Dual Impact of'Squid Game'Derivative Contents on User Engagement D Chung, YK Oh, M Choi 디지털콘텐츠학회논문지 (J. DCS) 25 (7), 1665-1675, 2024 | | 2024 |
Jisu YiGachon University在 gachon.ac.kr 的电子邮件经过验证
