National Image and Competitive Advantage: The Theory and Practice of Place Branding ID Jaffe, Eugene D., Nebenzahl Copenhagen Business School Press, 2006 | 1242 | 2006 |
Towards a theory of country image effect on product evaluation ID Nebenzahl, ED Jaffe, SI Lampert MIR: Management International Review, 27-49, 1997 | 382 | 1997 |
Measuring the joint effect of brand and country image in consumer evaluation of global products ID Nebenzahl, ED Jaffe International Marketing Review 13 (4), 5-22, 1996 | 332 | 1996 |
A dynamic approach to country‐of‐origin effect SI Lampert, ED Jaffe European Journal of Marketing 32 (1/2), 61-78, 1998 | 310 | 1998 |
Alternative questionnaire formats for country image studies ED Jaffe, ID Nebenzahl Journal of Marketing Research 21 (4), 463-471, 1984 | 229 | 1984 |
Ethical dimensioins of advertising executions ID Nebenzhal, ED Jaffe Journal of Business Ethics 17 (7), 805-815, 1998 | 210 | 1998 |
Industrial buyer attitudes toward goods made in eastern-Europe JB Chasin, ED Jaffe Columbia Journal of World Business 14 (2), 74-81, 1979 | 205* | 1979 |
Developing wine trails as a tourist attraction in Israel E Jaffe, H Pasternak International Journal of Tourism Research 6 (4), 237-249, 2004 | 195 | 2004 |
A summated rating scale for measuring city image S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein Cities 44, 50-59, 2015 | 189 | 2015 |
Personifying country of origin research ID Nebenzahl, ED Jaffe, JC Usunier MIR: Management International Review, 383-406, 2003 | 175 | 2003 |
An attitudinal model to determine the export intention of non‐exporting, small manufacturers ED Jaffe, H Pasternak International Marketing Review 11 (3), 17-32, 1994 | 157 | 1994 |
Global marketing: strategy, practice, and cases I Alon, E Jaffe, C Prange, D Vianelli Routledge, 2020 | 118 | 2020 |
Mexican consumer attitudes towards domestic and foreign made products ED Jaffe, CR Martinez Journal of International Consumer Marketing 7 (3), 7-28, 1995 | 105 | 1995 |
The effectiveness of sponsored events in promoting a country's image ID Nebenzahl, ED Jaffe International Journal of Advertising 10 (3), 223-237, 1991 | 101 | 1991 |
Global promotion of country image: do the Olympics count? ED Jaffe, ID Nebenzahl Product-Country Images, 433-452, 2014 | 100 | 2014 |
The export behavior of small and medium-sized Israeli manufacturers ED Jaffe, ID Nebenzahl, H Pasternak Journal of Global Marketing 2 (2), 27-51, 1989 | 81 | 1989 |
The children's city—The transition from a negative to a positive city image R Herstein, ED Jaffe Place Branding and Public Diplomacy 4, 76-84, 2008 | 75 | 2008 |
Consumers' punishment and rewarding process via purchasing behavior ID Nebenzahl, ED Jaffe, B Kavak Teaching Business Ethics 5, 283-305, 2001 | 71 | 2001 |
Business ethics in a transition economy: Will the next Russian generation be any better? ED Jaffe, A Tsimerman Journal of Business Ethics 62, 87-97, 2005 | 68 | 2005 |
Communicating a new corporate image during privatization: the case of El Al airlines R Herstein, Y Mitki, ED Jaffe Corporate Communications: An International Journal 13 (4), 380-393, 2008 | 65 | 2008 |