| Non‐Muslim consumers' understanding of Halal principles in Malaysia G Rezai, Z Mohamed, MN Shamsudin Journal of Islamic Marketing 3 (1), 35-46, 2012 | 305 | 2012 |
| Assessment of consumers’ confidence on halal labelled manufactured food in Malaysia G Rezai, Z Mohamed, MN Shamsudin Pertanika Journal of Social Science & Humanity 20 (1), 33-42, 2012 | 252 | 2012 |
| Consumers' awareness and consumption intention towards green foods G Rezai, PK Teng, Z Mohamed, MN Shamsudin African Journal of Business Management 6 (12), 4496, 2012 | 221 | 2012 |
| Creating a farmer sustainability index: a Malaysian case study DC Taylor, ZA Mohamed, MN Shamsudin, MG Mohayidin, EFC Chiew American journal of alternative agriculture 8 (4), 175-184, 1993 | 173 | 1993 |
| Enhancing young graduates’ intention towards entrepreneurship development in Malaysia Z Mohamed, G Rezai, M Nasir Shamsudin, M Mu’az Mahmud Education+ Training 54 (7), 605-618, 2012 | 140 | 2012 |
| Halal logo and consumers’ confidence: What are the important factors Z Mohamed, G Rezai, MN Shamsudin, EFC Chiew Economic and Technology Management Review 3 (1), 37-45, 2008 | 131 | 2008 |
| The effect of possessing information about halal logo on consumer confidence in Malaysia Z Mohamed, MN Shamsudin, G Rezai Journal of International Food & Agribusiness Marketing 25 (sup1), 73-86, 2013 | 127 | 2013 |
| Willingness to pay towards the conservation of ecotourism resources at Gunung Gede Pangrango National Park, West Java, Indonesia R Nuva, MN Shamsudin, A Radam, A Shuib Journal of sustainable development 2 (2), 173-186, 2009 | 111 | 2009 |
| Urban agriculture: A way forward to food and nutrition security in Malaysia G Rezai, MN Shamsudin, Z Mohamed Procedia-Social and Behavioral Sciences 216, 39-45, 2016 | 110 | 2016 |
| The economic impacts of climate change on the rice production in Malaysia. N Vaghefi, MN Shamsudin, A Makmom, M Bagheri | 110 | 2011 |
| The impact of fertilizer subsidy on Malaysia paddy/rice industry using a system dynamics approach NN Ramli, MN Shamsudin, Z Mohamed, A Radam International Journal of Social Science and Humanity 2 (3), 213, 2012 | 97 | 2012 |
| Transforming to a low carbon society; an extended theory of planned behaviour of Malaysian citizens S Kaffashi, MN Shamsudin Journal of Cleaner Production 235, 1255-1264, 2019 | 93 | 2019 |
| Can halal be sustainable? Study on Malaysian consumers’ perspective G Rezai, Z Mohamed, MN Shamsudin Journal of Food Products Marketing 21 (6), 654-666, 2015 | 83 | 2015 |
| Effect of perceptual differences on consumer purchase intention of natural functional food G Rezai, PK Teng, MN Shamsudin, Z Mohamed, JL Stanton Journal of Agribusiness in Developing and Emerging Economies 7 (2), 153-173, 2017 | 82 | 2017 |
| Factors influencing intention to adopt sustainable agriculture practices among paddy farmers in Kada, Malaysia R Terano, Z Mohamed, MN Shamsudin, IA Latif Asian Journal of Agricultural Research 9 (5), 268-275, 2015 | 80 | 2015 |
| Malaysia as global halal hub: OIC food manufacturers' perspective R Abdul Rahman, G Rezai, Z Mohamed, MN Shamsudin, J Sharifuddin Journal of International Food & Agribusiness Marketing 25 (sup1), 154-166, 2013 | 77 | 2013 |
| Impact of climate change on food security in Malaysia: economic and policy adjustments for rice industry N Vaghefi, MN Shamsudin, A Radam, KA Rahim Journal of integrative environmental sciences 13 (1), 19-35, 2016 | 76 | 2016 |
| Functional food knowledge and perceptions among young consumers in Malaysia G Rezai, PK Teng, Z Mohamed, MN Shamsudin International Journal of Economics and Management Engineering 6 (3), 307-312, 2012 | 73 | 2012 |
| Consumer willingness to pay for green food in Malaysia G Rezai, P Kit Teng, Z Mohamed, MN Shamsudin Journal of International Food & Agribusiness Marketing 25 (sup1), 1-18, 2013 | 70 | 2013 |
| Economic valuation and conservation: Do people vote for better preservation of Shadegan International Wetland? S Kaffashi, MN Shamsudin, A Radam, MR Yacob, KA Rahim, M Yazid Biological Conservation 150 (1), 150-158, 2012 | 70 | 2012 |
