| A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media J Lee, S Kim, CD Ham American Behavioral Scientist 60 (12), 1425-1441, 2016 | 279 | 2016 |
| How to measure persuasion knowledge CD Ham, MR Nelson, S Das International Journal of Advertising 34 (1), 17-53, 2015 | 264 | 2015 |
| Exploring how consumers cope with online behavioral advertising CD Ham International Journal of Advertising 36 (4), 632-658, 2017 | 184 | 2017 |
| The role of CSR in crises: Integration of situational crisis communication theory and the persuasion knowledge model CD Ham, J Kim Journal of Business Ethics 158, 353-372, 2019 | 150 | 2019 |
| The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising CD Ham, MR Nelson Computers in Human Behavior 62, 689-702, 2016 | 134 | 2016 |
| Why people pass along online video advertising: From the perspectives of the interpersonal communication motives scale and the theory of reasoned action J Lee, CD Ham, M Kim Journal of Interactive Advertising 13 (1), 1-13, 2013 | 123 | 2013 |
| Exploring sharing behaviors across social media platforms CD Ham, J Lee, JL Hayes, YH Bae International Journal of Market Research 61 (2), 157-177, 2019 | 99 | 2019 |
| The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context CD Ham, J Kim Public Relations Review 46 (2), 101792, 2020 | 66 | 2020 |
| The interplay of persuasion inference and flow experience in an entertaining food advergame CD Ham, G Yoon, MR Nelson Journal of Consumer Behaviour 15 (3), 239-250, 2016 | 46 | 2016 |
| Do you want me to watch this ad on social media?: The effects of norms on online video ad watching J Lee, M Kim, CD Ham, S Kim Journal of Marketing Communications 23 (5), 456-472, 2017 | 42 | 2017 |
| Greener than others? Exploring generational differences in green purchase intent CD Ham, UC Chung, WJ Kim, SY Lee, SH Oh International Journal of Market Research 64 (3), 376-396, 2022 | 41 | 2022 |
| The reflexive game: How target and agent persuasion knowledge influence advertising persuasion MR Nelson, CD Ham Advertising theory, 204-218, 2012 | 31 | 2012 |
| Understanding consumers’ creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action CD Ham, J Lee, HS Lee International Journal of Internet Marketing and Advertising 8 (4), 241-263, 2014 | 29 | 2014 |
| Exploring the impact of acculturation and ethnic identity on Korean US residents’ consumption behaviors of utilitarian versus hedonic products JW Jun, CD Ham, JH Park Journal of International Consumer Marketing 26 (1), 2-13, 2014 | 28 | 2014 |
| The reflexive persuasion game: The Persuasion knowledge model (1994–2017) CD Ham, MR Nelson Advertising theory, 124-140, 2019 | 27 | 2019 |
| How US consumers respond to product placement: Cluster analysis based on cognitive and attitudinal responses to advertising in general CD Ham, JS Park, S Park Journalism & Mass Communication Quarterly 94 (4), 943-971, 2017 | 25 | 2017 |
| What do we know about political advertising? Not much! Political persuasion knowledge and advertising skepticism in the United States MR Nelson, CD Ham, E Haley Journal of Current Issues & Research in Advertising 42 (4), 329-353, 2021 | 23 | 2021 |
| Intrusive or relevant? Exploring how consumers avoid native facebook ads through decomposed persuasion knowledge CD Ham, S Ryu, J Lee, UC Chung, E Buteau, S Sar Journal of Current Issues & Research in Advertising 43 (1), 68-89, 2022 | 20 | 2022 |
| Same crisis, different responses: Case studies of how multiple competing corporations responded to the same explosion-related crises CD Ham, H Hong, GT Cameron International Journal of Business and Social Science 3 (20), 2012 | 20 | 2012 |
| Knowledge flows between advertising and other disciplines: A social exchange perspective MR Nelson, CD Ham, R Ahn Journal of Advertising 46 (2), 309-332, 2017 | 19 | 2017 |
