From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research J Birkinshaw, MY Brannen, RL Tung Journal of International Business Studies 42, 573-581, 2011 | 909 | 2011 |
When Mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness MY Brannen Academy of Management Review 29 (4), 593-616, 2004 | 714 | 2004 |
Partnering across borders: Negotiating organizational culture in a German-Japanese joint venture MY Brannen, JE Salk Human relations 53 (4), 451-487, 2000 | 663 | 2000 |
National culture, networks, and individual influence in a multinational management team JE Salk, MY Brannen Academy of Management journal 43 (2), 191-202, 2000 | 438 | 2000 |
The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance MY Brannen, R Piekkari, S Tietze Language in international business: Developing a field, 139-162, 2017 | 434 | 2017 |
Bicultural individuals in organizations: Implications and opportunity MY Brannen, DC Thomas International Journal of Cross Cultural Management 10 (1), 5-16, 2010 | 404 | 2010 |
Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics DG Mick, JE Burroughs, P Hetzel, MY Brannen Semiotica 2004 (152-1-4), 1-74, 2004 | 296 | 2004 |
From the editors: Can I trust your findings? Ruling out alternative explanations in international business research A Cuervo-Cazurra, U Andersson, MY Brannen, BB Nielsen, AR Reuber Research methods in international business, 121-157, 2020 | 252 | 2020 |
Merging without alienating: Interventions promoting cross-cultural organizational integration and their limitations MY Brannen, MF Peterson Journal of international business studies 40, 468-489, 2009 | 249 | 2009 |
Bwana Mickey”: Constructing cultural consumption at Tokyo Disneyland MY Brannen Remade in Japan, 216-234, 1992 | 197 | 1992 |
Corporate languages and strategic agility: trapped in your jargon or lost in translation? MY Brannen, YL Doz California Management Review 54 (3), 77-97, 2012 | 174 | 2012 |
Recontextualization and factory-to-factory knowledge transfer from Japan to the US: The case of NSK MY Brannen, JK Liker, WM Fruin Remade in America: Transplanting and Transforming Japanese Systems, 1998 | 135 | 1998 |
Bicultural individuals and intercultural effectiveness DC Thomas, MY Brannen, D Garcia European Journal of Cross-Cultural Competence and Management 1 (4), 315-333, 2010 | 107 | 2010 |
From a distance and detached to up close and personal: Bridging strategic and cross-cultural perspectives in international management research and practice MY Brannen, YL Doz Scandinavian Journal of Management 26 (3), 236-247, 2010 | 102 | 2010 |
From the editors: Explaining theoretical relationships in international business research: Focusing on the arrows, NOT the boxes DC Thomas, A Cuervo-Cazurra, MY Brannen Journal of International Business Studies 42, 1073-1078, 2011 | 95 | 2011 |
Refining, reinforcing and reimagining universal and indigenous theory development in international management G Jack, Y Zhu, J Barney, MY Brannen, C Prichard, K Singh, D Whetten Journal of Management Inquiry 22 (2), 148-164, 2013 | 84 | 2013 |
Biculturals as natural bridges for intercultural communication and collaboration MY Brannen, D Garcia, DC Thomas Proceedings of the 2009 international workshop on Intercultural …, 2009 | 82 | 2009 |
Positioning JIBS as an interdisciplinary journal J Cantwell, MY Brannen Journal of International Business Studies 42, 1-9, 2011 | 76 | 2011 |
Building cross-cultural leadership competence: An interview with Carlos Ghosn GK Stahl, MY Brannen Academy of Management Learning & Education 12 (3), 494-502, 2013 | 70 | 2013 |
International human resource management in an era of political nationalism S Horak, E Farndale, MY Brannen, DG Collings Thunderbird International Business Review 61 (3), 471-480, 2019 | 67 | 2019 |