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Sugandha Aggarwal
Sugandha Aggarwal
Lal Bahadur Shastri Institute of Management
在 lbsim.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
A strategic decision-making framework for sustainable reverse operations
S Bali, A Gunasekaran, S Aggarwal, B Tyagi, V Bali
Journal of Cleaner Production 381, 135058, 2022
132022
Optimal advertising on a two-dimensional web banner
A Kaul, S Aggarwal, A Gupta, N Dayama, M Krishnamoorthy, PC Jha
International Journal of System Assurance Engineering and Management 9, 306-311, 2018
132018
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media
PC Jha, S Aggarwal, A Gupta, R Sarker
Journal of Industrial and Management Optimisation 12 (4), 1367-1389, 2016
132016
Innovation diffusion model for a product incorporating segment-specific strategy and the spectrum effect of promotion
PC Jha, S Aggarwal, A Gupta, UD Kumar, K Govindan
Journal of Statistics and Management Systems 17 (2), 165-182, 2014
132014
Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market
S Aggarwal, A Gupta, K Govindan, PC Jha, I Meidutė
Technological and Economic Development of Economy 20 (1), 97-115, 2014
122014
Evaluation of adoption of blockchain technology for supply chain management: a case of Indian MSME
R Mittal, P Pankaj, S Aggarwal, A Kaul
Soft Computing for Problem Solving: Proceedings of SocProS 2020, Volume 2 …, 2021
102021
Industry 4.0 Technologies for Business Excellence: Frameworks, Practices, and Applications
S Bali, S Aggarwal, S Sharma
CRC Press, 2021
72021
Multi-period media planning for multi-products incorporating segment specific and mass media
A Kaul, S Aggarwal, M Krishnamoorthy, PC Jha
Annals of Operations Research 269, 317-359, 2018
72018
Multi-product dynamic advertisement planning in a segmented market
PC JHA, S AGGARWAL, A GUPTA, K Arshia, M KRISHNAMOORTHY
Yugoslav Journal of Operations Research 27 (2), 169-204, 2017
62017
Optimal Duration of promotion for Durable Technology Product in a Segmented market
PC Jha, S Aggarwal, A Gupta
Journal of Promotion Management 22 (5), 751-771, 2016
62016
Optimization of association rule mining process using Apriori and Ant Colony Optimization algorithm
S Aggarwal, B Rani
International Journal of Current Engineering and Technology 3 (2), 623, 2013
62013
Optimal placement of advertisements on a pixelated web banner
A Gupta, S Aggarwal, A Kaul, PC Jha
Journal of Information and Optimization Sciences 37 (5), 693-716, 2016
52016
An optimal advertising media selection model for promotion of multiproducts in segmented market
PC Jha, R Aggarwal, A Gupta, S Aggarwal
Journal of Statistics and Management Systems 15 (1), 61-80, 2012
42012
Selection of television channels for product promotion: A Fuzzy-TOPSIS approach
A Kaul, S Aggarwal, PC Jha
Soft Computing for Problem Solving: SocProS 2018, Volume 1, 621-628, 2020
22020
Multi period advertising media selection in a segmented market
S Aggarwal, A Kaul, A Gupta, PC Jha
Proceedings of the Third International Conference on Soft Computing for …, 2014
22014
Optimal media selection for a product in segmented market under fuzzy environment
R Aggarwal, S Aggarwal, S Samar Ali
Proceedings of the International Conference on Soft Computing for Problem …, 2012
22012
Performance-Based Supplier Selection and Order Allocation Model Incorporating Sustainable Development Strategies
Aditi, S Aggarwal
Soft Computing for Problem Solving: Proceedings of SocProS 2020, Volume 2 …, 2021
12021
Optimal advertisement allocation for product promotion on television channels
A Kaul, S Aggarwal, PC Jha, A Gupta
Recent Advances in Mathematics, Statistics and Computer Science, 173-184, 2016
12016
Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies
A Kaul, A Gupta, S Aggarwal, PC Jha
Springer, 2016
12016
Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media
S Aggarwal, A Gupta, PC Jha
Ratio Mathematica 27, 3, 2014
12014
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