Marketing research-9th edition. DA Aaker, V Kumar, GS Day John Wiley & Sons, 2007 | 7734* | 2007 |
Marketing Research-10th Edition DA Aaker, V Kumar, GS Day, RP Leone John Wiley and Sons, 2010 | 7668* | 2010 |
Marketing Research-11th edition DA Aaker, V Kumar, R Leone Wiley Global Education, 2012 | 7658* | 2012 |
Marketing Research-7th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 2001 | 7288* | 2001 |
Marketing Research(12th edition) GSD Aaker, David A., V. Kumar, Robert P. Leone John Wiley and Sons, New York, NY, 2016 | 7254* | 2016 |
Marketing Research-8th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 2004 | 7252* | 2004 |
Marketing Research-4th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 2000 | 7252* | 2000 |
Marketing Research-6th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 1998 | 7252* | 1998 |
Marketing Research-5th edition DA Aaker, V Kumar, GS Day John Wiley and Sons, 1995 | 7252* | 1995 |
Marketing Research, (Маркетинговые исследования)-1st edition DA Aaker, V Kumar, G Day John Wiley & Sons, 2003 | 7224* | 2003 |
Customer experience management in retailing: an organizing framework D Grewal, M Levy, V Kumar Journal of Retailing 85 (1), 1-14, 2009 | 3043 | 2009 |
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of Marketing 64 (4), 17-35, 2000 | 2298 | 2000 |
Customer Engagement - The Construct, Antecedents and Consequences A Pansari, V Kumar Journal of the Academy of Marketing Science 45 (3), 294-311, 2017 | 2162 | 2017 |
Undervalued or overvalued customers: capturing total customer engagement value V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns Journal of Service Research 13 (3), 297-310, 2010 | 2092 | 2010 |
Pesquisa de marketing DA Aaker, V Kumar, GS Day Atlas, 2004 | 2025* | 2004 |
The impact of customer relationship characteristics on profitable lifetime duration WJ Reinartz, V Kumar Journal of Marketing 67 (1), 77-99, 2003 | 1900 | 2003 |
Measuring Marketing Productivity: Current Knowledge and Future Directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of Marketing 68 (4), 76-89, 2004 | 1798 | 2004 |
Customer Relationship Management V Kumar Wiley International Encyclopedia of Marketing, 2010 | 1780* | 2010 |
The mismanagement of customer loyalty W Reinartz, V Kumar Harvard Business Review 80 (7), 86-95, 2002 | 1739 | 2002 |
Competitive Advantage through Engagement V Kumar, A Pansari Journal of Marketing Research 53 (4), 497-514., 2016 | 1547 | 2016 |