In-store music and aroma influences on shopper behavior and satisfaction M Morrison, S Gan, C Dubelaar, H Oppewal Journal of business research 64 (6), 558-564, 2011 | 590 | 2011 |
Combining revealed and stated preferences data M Ben-Akiva, M Bradley, T Morikawa, J Benjamin, T Novak, H Oppewal, ... Marketing Letters 5, 335-349, 1994 | 404 | 1994 |
Modeling hierarchical conjoint processes with integrated choice experiments H Oppewal, JJ Louviere, HJP Timmermans Journal of Marketing Research 31 (1), 92-105, 1994 | 341 | 1994 |
More choice is better: Effects of assortment size and composition on assortment evaluation H Oppewal, K Koelemeijer International Journal of Research in Marketing 22 (1), 45-60, 2005 | 319 | 2005 |
A multipurpose shopping trip model to assess retail agglomeration effects TA Arentze, H Oppewal, HJP Timmermans Journal of Marketing Research 42 (1), 109-115, 2005 | 306 | 2005 |
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal Journal of Business Research 100, 445-458, 2019 | 291 | 2019 |
Place attachment in commercial settings: A gift economy perspective A Debenedetti, H Oppewal, Z Arsel Journal of Consumer Research 40 (5), 904-923, 2014 | 277 | 2014 |
Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees Y Huang, H Oppewal International Journal of Retail & Distribution Management 34 (4/5), 334-353, 2006 | 269 | 2006 |
Measuring perceived service quality using integrated conjoint experiments H Oppewal, M Vriens International Journal of Bank Marketing 18 (4), 154-169, 2000 | 227 | 2000 |
Assessing the effects of assortment and ambience: a choice experimental approach K Koelemeijer, H Oppewal Journal of Retailing 75 (3), 319-345, 1999 | 216 | 1999 |
Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007 | 196 | 2007 |
Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations H Oppewal, A Alexander, P Sullivan Journal of retailing and Consumer services 13 (4), 261-274, 2006 | 194 | 2006 |
Bundling and retail agglomeration effects on shopping behavior H Oppewal, B Holyoake Journal of Retailing and Consumer services 11 (2), 61-74, 2004 | 190 | 2004 |
Relative importance of scenario information and frequency information in the judgment of risk L Hendrickx, C Vlek, H Oppewal Acta Psychologica 72 (1), 41-63, 1989 | 173 | 1989 |
Residential choice behaviour of dual earner households: a decompositional joint choice model H Timmermans, A Borgers, J van Dijk, H Oppewal Environment and Planning A 24 (4), 517-533, 1992 | 169 | 1992 |
Consumer choice of theme parks: A conjoint choice model of seasonality effects and variety seeking behavior ADAM Kemperman, AWJ Borgers, H Oppewal, HJP Timmermans Leisure Sciences 22 (1), 1-18, 2000 | 164 | 2000 |
Modeling consumer perception of public space in shopping centers H Oppewal, H Timmermans Environment and behavior 31 (1), 45-65, 1999 | 161 | 1999 |
Tourist destination and experience choice: A choice experimental analysis of decision sequence effects H Oppewal, T Huybers, GI Crouch Tourism Management 48, 467-476, 2015 | 141 | 2015 |
The effects of in-store themed events on consumer store choice decisions S Sands, H Oppewal, M Beverland Journal of Retailing and Consumer services 16 (5), 386-395, 2009 | 129 | 2009 |
Modelling the effects of shopping centre size and store variety on consumer choice behaviour H Oppewal, HJP Timmermans, JJ Louviere Environment and Planning A 29 (6), 1073-1090, 1997 | 129 | 1997 |