| Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration R Rajaguru, MJ Matanda Industrial marketing management 42 (4), 620-632, 2013 | 287 | 2013 |
| Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines R Rajaguru Journal of Air Transport Management 53, 114-122, 2016 | 278 | 2016 |
| Role of compatibility and supply chain process integration in facilitating supply chain capabilities and organizational performance R Rajaguru, MJ Matanda Supply Chain Management: An International Journal 24 (2), 301-316, 2019 | 147 | 2019 |
| Motion picture-induced visual, vocal and celebrity effects on tourism motivation: Stimulus organism response model R Rajaguru Asia Pacific Journal of Tourism Research 19 (4), 375-388, 2014 | 130 | 2014 |
| What drives consumer choice of Islamic banking services in the United Arab Emirates? A Shome, F Jabeen, R Rajaguru International Journal of Islamic and Middle Eastern Finance and Management …, 2018 | 97 | 2018 |
| The role of trip purpose and hotel star rating on guests’ satisfaction and WOM R Rajaguru, N Hassanli International Journal of Contemporary Hospitality Management 30 (5), 2268-2286, 2018 | 92 | 2018 |
| The determinants of franchise brand loyalty in B2B markets: An emerging market perspective MW Nyadzayo, MJ Matanda, R Rajaguru Journal of Business Research 86, 435-445, 2018 | 84 | 2018 |
| Influence of inter‐organisational integration on business performance: the mediating role of organisational‐level supply chain functions R Rajaguru, M Jekanyika Matanda Journal of Enterprise Information Management 22 (4), 456-467, 2009 | 59 | 2009 |
| Social loafing in group-based learning: student-created and instructor-created group perspectives R Rajaguru, R Narendran, G Rajesh Education+ Training 62 (4), 483-501, 2020 | 32 | 2020 |
| The growth satisfaction in jobs among hospitality employees: the role of transformational leadership, interpersonal communication satisfaction and trust V Prikshat, JI Rajesh, R Rajaguru Journal of Human Resources in Hospitality & Tourism 20 (1), 48-74, 2021 | 22 | 2021 |
| Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector R Rajaguru, MJ Matanda Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 12, 2-6, 2006 | 17 | 2006 |
| Role of inter‐organisational compatibility and IOIS integration in large firms and SMEs retailing chains R Rajaguru, MJ Matanda Asia Pacific Journal of Marketing and Logistics 23 (2), 177-199, 2011 | 16 | 2011 |
| Effect of student responsiveness to instructional innovation on student engagement in semi-synchronous online learning environments: The mediating role of personal … A Gunness, MJ Matanda, R Rajaguru Computers & Education 205, 104884, 2023 | 14 | 2023 |
| Functional Attributes and Shopping Value: Supermarket Vs Local Market. R Rajaguru, MJ Matanda International Journal of Global Business 4 (2), 2011 | 13 | 2011 |
| Value for money and service quality in customer satisfaction R Rajaguru, G Rajesh Social Sciences 11, 19, 2016 | 12 | 2016 |
| Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities–moderating role of perceived partner opportunism R Rajaguru, MJ Matanda, W Zhang Journal of business & industrial marketing 37 (11), 2396-2413, 2022 | 11 | 2022 |
| Information system integration, forecast information quality and market responsiveness: Role of socio-technical congruence R Rajaguru, MJ Matanda, P Verma Technological Forecasting and Social Change 186, 122117, 2023 | 10 | 2023 |
| Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers’ trustworthiness of online reviews R Rajaguru Journal of Hospitality Marketing & Management 33 (2), 251-259, 2024 | 8 | 2024 |
| Social acceptability and the development of commercial RAS aquaculture M Fudge, V Higgins, J Vince, R Rajaguru Aquaculture 568, 739295, 2023 | 8 | 2023 |
| Religious and demographic factors underlying consumer choice of Islamic banking services in the United Arab Emirates A Shome, F Jabeen, R Rajaguru diakses tanggal 2, 2017 | 3 | 2017 |
