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Kim Willems
Kim Willems
Professor of Marketing, Vrije Universiteit Brussel
在 vub.ac.be 的电子邮件经过验证
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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
H Van Kerrebroeck, M Brengman, K Willems
Virtual Reality 21, 177-191, 2017
3282017
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
H Van Kerrebroeck, M Brengman, K Willems
Computers in Human Behavior 77, 437-450, 2017
2912017
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
K Willems, A Smolders, M Brengman, K Luyten, J Schöning
Technological Forecasting and Social Change 124, 228-242, 2017
2802017
The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective
Y Joye, K Willems, M Brengman, K Wolf
Urban Forestry & Urban Greening 9 (1), 57-64, 2010
1682010
The impact of in‐store greenery on customers
M Brengman, K Willems, Y Joye
Psychology & Marketing 29 (11), 807-821, 2012
1362012
Determinants of fashion store personality: a consumer perspective
M Brengman, K Willems
Journal of Product & Brand Management 18 (5), 346-355, 2009
1332009
The impact of representation media on customer engagement in tourism marketing among millennials
K Willems, M Brengman, H Van Kerrebroeck
European Journal of Marketing 53 (9), 1988-2017, 2019
1222019
Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership
M Brengman, K Willems, H Van Kerrebroeck
Virtual Reality 23, 269-280, 2019
1182019
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck
Virtual Reality 23, 235-253, 2019
1092019
Dealing with nonlinearity in importance-performance map analysis (IPMA): An integrative framework in a PLS-SEM context
S Streukens, S Leroi-Werelds, K Willems
Partial least squares path modeling: Basic concepts, methodological issues …, 2017
912017
From Armani to Zara: Impression formation based on fashion store patronage
K Willems, W Janssens, G Swinnen, M Brengman, S Streukens, ...
Journal of Business Research 65 (10), 1487-1494, 2012
862012
In-store proximity marketing: experimenting with digital point-of-sales communication
K Willems, M Brengman, S Van De Sanden
International Journal of Retail & Distribution Management 45 (7/8), 910-927, 2017
832017
Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement
N Demoulin, K Willems
Journal of Business Research 104, 295-306, 2019
792019
The impact of customer value types on customer outcomes for different retail formats
K Willems, S Leroi-Werelds, G Swinnen
Journal of Service Management 27 (4), 591-618, 2016
782016
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
S Van de Sanden, K Willems, M Brengman
The Role of Smart Technologies in Decision Making, 148-175, 2022
732022
Fashion store personality: Scale development and relation to self-congruity theory
K Willems, G Swinnen, W Janssens, M Brengman
Journal of global fashion marketing 2 (2), 55-65, 2011
602011
From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
M Brengman, L De Gauquier, K Willems, B Vanderborght
Journal of Business Research 134, 263-274, 2021
592021
Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing
H Van Kerrebroeck, K Willems, M Brengman
International Journal of Retail & Distribution Management 45 (7/8), 892-909, 2017
572017
Am I cheap? Testing the role of store personality and self-congruity in discount retailing
K Willems, G Swinnen
The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011
452011
How COVID-19 could accelerate the adoption of new retail technologies and enhance the (E-) servicescape
K Willems, N Verhulst, M Brengman
The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of …, 2021
342021
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