| Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust Z Tan, B Sadiq, T Bashir, H Mahmood, Y Rasool Sustainability 14 (10), 5939, 2022 | 161 | 2022 |
| An empirical assessment of consumer-brand engagement and brand knowledge through social media marketing activities: a study on online garments buyers B Sadiq, T Zhongfu, T Bashir, A Naseem, K Jamil Industria Textila 74 (4), 446-452, 2023 | 8 | 2023 |
| An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach T Bashir, T Zhongfu, B Sadiq, U Niaz, F Anjum, H Mahmood Frontiers in Psychology 13, 983930, 2022 | 6 | 2022 |
| Collaborative Green Initiatives: Integrating Human Resources, Intellectual Capital, and Innovation for Environmental Performance X Qiu, T Bashir, RF Gul, B Sadiq, A Naseem Sustainability 17 (1), 224, 2024 | | 2024 |
| How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime value T Bashir, T Zhongfu, B Sadiq, A Naseem Frontiers in Artificial Intelligence 7, 1451228, 2024 | | 2024 |
| Study on the Impact of AI-Powered GHRM Practices on Employee Behavior and Organizational Performance: Evidence from SMEs of Pakistan W Umer, R Furnaz, B Sadiq, T Bashir, A Naseem 2024 Horizons of Information Technology and Engineering (HITE), 1-5, 2024 | | 2024 |
| A study on the Impact of how AI-powered Green Development Influence Employee Green Behavior within an Organization W Umer, R Furnaz, B Sadiq, T Bashir, A Naseem 2024 Horizons of Information Technology and Engineering (HITE), 1-5, 2024 | | 2024 |
| Studying the Influential Factors for Intention to Use Social Networking Sites T Bashir, T Zhongfu, B Sadiq, MW Rana, W Umer, A Naseem 2023 International Conference on Engineering and Emerging Technologies …, 2023 | | 2023 |
| A Study of Human-Computer Interaction to Engage the Customers in the Context of Social Media Marketing B Sadiq, T Zhongfu, T Bashir, MW Rana, W Umer, A Naseem 2023 International Conference on Engineering and Emerging Technologies …, 2023 | | 2023 |
| Personality traits and its impact on continuance intention to use social networking sites to buy branded clothing T Bashir, T Zhongfu, B Sadiq, A Anwar, A Naseem Industria Textila 74 (5), 564-571, 2023 | | 2023 |
| The Influential factors for Pollution Emissions in manufacturing business B Sadiq, T Zhongfu, T Bashir, A Naseem, D Khan 2023 4th International Conference on Computing, Mathematics and Engineering …, 2023 | | 2023 |
| Implications of Energy Management Practices to Reduce Carbon Emissions in Pakistani Manufacturing Industries T Bashir, T Zhongfu, B Sadiq, A Naseem, B Jawed 2023 4th International Conference on Computing, Mathematics and Engineering …, 2023 | | 2023 |
