| The Use of ChatGPT in the Digital Era: Perspectives on Chatbot Implementation P Limna, T Kraiwanit, K Jangjarat, P Klayklung, P Chocksathaporn Journal of Applied Learning and Teaching 6 (1), 64-74, 2023 | 94 | 2023 |
| A Review of Artificial Intelligence (AI) in Education during the Digital Era P Limna, S Jakwatanatham, S Siripipattanakul, P Kaewpuang, ... Advance Knowledge for Executives 1 (1), 1-9, 2022 | 89 | 2022 |
| Artificial Intelligence (AI) in the Hospitality Industry: A Review Article P Limna International Journal of Computing Sciences Research 6, 1-12, 2022 | 72 | 2022 |
| Modelling of Talent Management on Construction Companies’ Performance: A Model of Business Analytics in Bangkok C Kaewnaknaew, S Siripipatthanakul, B Phayaprom, P Limna International Journal of Behavioral Analytics 2 (1), 1-17, 2022 | 65 | 2022 |
| The mediating effect of E-WOM on the relationship between digital marketing activities and intention to buy via Shopee W Napawut, S Siripipatthanakul, B Phayaphrom, S Siripipattanakul, ... International Journal of Behavioral Analytics 2 (2), 1-13, 2022 | 62 | 2022 |
| The Growing Trend of Digital Economy: A Review Article P Limna, T Kraiwanit, S Siripipatthanakul International Journal of Computing Sciences Research 6, 1-11, 2022 | 53 | 2022 |
| The Role of Big Data Analytics in Influencing Artificial Intelligence (AI) Adoption for Coffee Shops in Krabi, Thailand P Limna, S Siripipatthanakul, B Phayaphrom International Journal of Behavioral Analytics 1 (2), 1-17, 2021 | 46 | 2021 |
| Gamification predicting customers’ repurchase intention via e-commerce platforms through mediating effect of customer satisfaction in Thailand T Sitthipon, P Limna, P Jaipong, S Siripipattanakul, P Auttawechasakoon Review of Advanced Multidisciplinary Sciences, Engineering & Innovation 1 (1 …, 2022 | 44 | 2022 |
| Determinants of customers’ intention to use healthcare chatbots and apps in Bangkok, Thailand T Sitthipon, S Siripipatthanakul, B Phayaphrom, S Siripipattanakul, ... International Journal of Behavioral Analytics 2 (2), 1-15, 2022 | 37 | 2022 |
| The Relationship between Cyber Security Knowledge, Awareness and Behavioural Choice Protection among Mobile Banking Users in Thailand P Limna, T Kraiwanit, S Siripipattanakul International Journal of Computing Sciences Research 6, 1-19, 2022 | 35* | 2022 |
| Service quality and its effect on customer satisfaction and customer loyalty: A qualitative study of Muang Thai Insurance Company in Krabi, Thailand P Limna, T Kraiwanit Journal for Strategy and Enterprise Competitiveness 1 (2), 1-16, 2022 | 35 | 2022 |
| Public Perceptions Towards ChatGPT as the Robo-Assistant K Jangjarat, T Kraiwanit, P Limna, R Sonsuphap Online Journal of Communication and Media Technologies 13 (3), e202337, 2023 | 34 | 2023 |
| The Impact of Talent Management on Employee Satisfaction and Business Performance in the Digital Economy: A Qualitative Study in Bangkok, Thailand S Siripipatthanakul, P Jaipong, P Limna, T Sitthipon, P Kaewpuang, ... Advance Knowledge for Executives 1 (1), 1-17, 2022 | 33 | 2022 |
| Modelling Knowledge Management on Business Performance Through Mediating Role of Organisational Innovation Among IT Staff in Bangkok, Thailand V Limsangpetch, B Phayaphrom, S Siripipatthanakul, P Limna International Journal of Behavioral Analytics 2 (2), 1-17, 2022 | 32 | 2022 |
| The Relationship Between Twenty-First-Century Learning Model (4Cs), Student Satisfaction and Student Performance-Effectiveness P Limna, S Siripipatthanakul, B Phayaphrom, S Siripipattanakul International Journal of Behavioral Analytics 2 (1), 1-18, 2022 | 31 | 2022 |
| The relationship between content marketing, e-promotion, e-wom and intentions to book hotel rooms in Thailand S Siripipatthanakul, P Limna, S Siripipattanakul, P Auttawechasakoon Asia Pacific Journal of Academic Research in Business Administration 8 (2 …, 2022 | 28 | 2022 |
| Applying the TPB and the UTAUT Models Predicting Intentions to Use Telemedicine Among Thai People During the COVID-19 Pandemic S Siripipatthanakul, P Limna, P Sriboonruang, P Kaewpuang International Journal of Computing Sciences Research 6, 1-23, 2022 | 26 | 2022 |
| Marketing mix (4Cs) affecting decision to be an online degree student: A qualitative case study of an online master’s degree in Thailand S Siripipattanakul, S Siripipatthanakul, P Limna, P Auttawechasakoon International Journal on Integrated Education 5 (4), 31-41, 2022 | 23 | 2022 |
| Factors Influencing Intention to Follow the Preventive COVID-19 Protocols among Thai People S Jandawapee, S Siripipatthanakul, B Phayaphrom, P Limna International Journal of Behavioral Analytics 2 (1), 1-15, 2022 | 22 | 2022 |
| The growing trend of digital economy: A review article P Limna, T Kraiwanit, S Siripipatthanakul International Journal of Computing Sciences Research 7, 1351-1361, 2023 | 21 | 2023 |
