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| Managing fashion creativity. The history of the Chambre Syndicale de la Couture Parisienne during the interwar period V Pouillard Investigaciones de Historia Económica-Economic History Research 12 (2), 76-89, 2016 | 41 | 2016 |
| Paris to New York. The Transatlantic Fashion Industry in the Twentieth Century V Pouillard Harvard University Press, 2021 | 37 | 2021 |
| Keeping designs and brands authentic: the resurgence of the post-war French fashion business under the challenge of US mass production V Pouillard Made in Europe, 78-98, 2016 | 31 | 2016 |
| European Fashion. The Creation of a Global Industry RL Blaszczyk, V Pouillard Manchester University Press, 2018 | 30 | 2018 |
| American advertising agencies in Europe: J. Walter Thompson's Belgian business in the inter-war years V Pouillard Business History 47 (1), 44-58, 2005 | 24 | 2005 |
| Fashion for All? The transatlantic fashion business and the development of a popular press culture during the interwar period V Pouillard Journalism Studies 14 (5), 716-729, 2013 | 23 | 2013 |
| Christian Dior: A New Look for Haute Couture GG Jones, V Pouillard Harvard Business School case, 2009 | 23 | 2009 |
| Interrogating Intellectual Property Rights in Post-war Fashion and Design V Pouillard, T Kuldova Journal of Design History 30 (4), 343-355, 2017 | 17 | 2017 |
| The Rise of Fashion Forecasting and Fashion Public Relations, 1920-1940: The History of Tobe and Bernays V Pouillard Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century …, 2013 | 15 | 2013 |
| In the Shadow of Paris?: French Haute Couture and Belgian Fashion between the Wars V Pouillard Producing Fashion: Commerce, Culture and Consumers, 62-81, 2007 | 13 | 2007 |
| La publicité en Belgique (1850-1975). Des courtiers aux agences internationales V Pouillard Académie Royale de Belgique, 2005 | 12 | 2005 |
| Production and manufacture V Pouillard The End of Fashion: Clothing and Dress in the Age of Globalization, 141-154, 2019 | 11 | 2019 |
| Recasting Paris fashion in the postwar era V Pouillard European fashion: the creation of a global industry, 35-62, 2018 | 11* | 2018 |
| Fashion as Enterprise RL Blaszczyk, V Pouillard European fashion: the creation of a global industry, 1-32, 2018 | 9 | 2018 |
| Le savon, le président et le dictateur: Publicité et propagande en Europe des années 1920 aux années 1960 I Di Jorio, V Pouillard Vingtième siècle, 3-8, 2009 | 8 | 2009 |
| Luxury Business PY Donzé, V Pouillard, J Roberts | 7 | 2022 |
| The Oxford Handbook of Luxury Business PY Donzé, V Pouillard, J Roberts Oxford University Press, 2021 | 7 | 2021 |
| Hirsch & Cie, Bruxelles: 1869-1962 V Pouillard Editions de l’Université libre de Bruxelles, 2000 | 7* | 2000 |
| Christian Dior-New York: French Fashion in the Luxury US Market V Pouillard Global Luxury. Organization change and emerging markets since the 1970s, 111-131, 2018 | 6 | 2018 |
