| Source credibility model, source attractiveness model and match-up-hypothesis: An integrated model R Seiler, G Kucza Journal of international scientific publications: economy & business 11, 2017 | 212 | 2017 |
| Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability L Miesler, C Scherrer, R Seiler, A Bearth Journal of Consumer Behaviour 16 (1), 15-22, 2017 | 32 | 2017 |
| E-Health, fitness trackers and wearables—Use among Swiss students R Seiler, M Hüttermann Advances in Business-Related Scientific Research Conference 2015 Proceedings, 2015 | 24 | 2015 |
| Usage and acceptance of drone technology in healthcare: exploring patients and physicians perspective M Krey, R Seiler 52nd Hawaii International Conference on System Sciences (HICSS), Grand …, 2019 | 15 | 2019 |
| Deal or No Deal?-Asessing the Daily Deal Shopper B Beurer-Zuellig, R Seiler | 10 | 2017 |
| A comparative analysis of cryptocurrency consensus algorithms K Wagner, T Keller, R Seiler Proceedings of the 16th International Conference on Applied Computing 2019, 2019 | 9 | 2019 |
| Augmented Reality und Virtual Reality im Premium-und Luxus-Retail B Harren, R Seiler, S Müller Digitalisierung in der Praxis: So schaffen KMU den Weg in die Zukunft, 183-195, 2019 | 8 | 2019 |
| Chatbots, conversational interfaces, and the stereotype content model R Seiler, A Schär 54th Hawaii International Conference on System Sciences (HICSS), Grand …, 2021 | 7 | 2021 |
| Parameters affecting the dioxin formation in diesel particle filters NV Heeb, M Zennegg, R Haag, R Seiler, P Schmid, A Wichser, A Ulrich, ... Proceeding of 15th ETH Conference on Combustion Generated Nanoparticles, Zurich, 2011 | 7 | 2011 |
| Source Credibility Model R Seiler, G Kucza Source Attractiveness Model And, 2017 | 6 | 2017 |
| Augmented and Virtual Reality the New Silverbullet of Marketing? An Overview of Applications with the AIDA Model R Seiler, M Klaas Journal of WEI Business and Economics 5 (2), 1-10, 2016 | 5 | 2016 |
| Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry S Müller, R Seiler, M Völkle International Journal of Market Research 66 (2-3), 303-320, 2024 | 4 | 2024 |
| Extended reality in the world wide web: Investigating and testing the use cases of WebVR manuals R Seiler, D Widmer 55th Hawaii International Conference on System Sciences (HICSS), virtual, 3 …, 2022 | 4 | 2022 |
| Proposal of a methodology for the sustainability assessment of cryptocurrencies M Näf, T Keller, R Seiler 54th Hawaii International Conference on System Sciences (HICSS), Grand …, 2021 | 4 | 2021 |
| Swiss CRM 2013: Einsatz und Trends in Schweizer Unternehmen F Hannich, B Rüeger, B Gehring, R Seiler, L Comolli, DL Kübler, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2013 | 4 | 2013 |
| Reducing Food Waste with Virtual Reality (VR) Training-A Prototype and A/B-Test in an Online Experiment. R Seiler, D Fankhauser, T Keller International Association for Development of the Information Society, 2022 | 3 | 2022 |
| Trust and cybersickness in VR-marketing: Investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross-and up-selling R Seiler, T Brodmann, T Keller Proceedings of the International Conferences on e-Society 2022 and Mobile …, 2022 | 3 | 2022 |
| Stereotype content model (SCM) and chatbots/conversational interfaces: An experiment comparing trust, competence and warmth dimensions R Seiler, S Müller, M Beinert 48th Annual European Marketing Academy Conference (EMAC), 27-28, 2019 | 3 | 2019 |
| AN ONLINE EXPERIMENT ON THE STEREOTYPE CONTENT MODEL (SCM) AND CHATBOTS–DOES SWAPPING THE PICTURE MAKE A DIFFERENCE? R Seiler, S Wüest 20th International Conference e-Society, 131-138, 2022 | 2 | 2022 |
| Measuring emotions in customer relationships: can NEV replace NPS? S Müller, R Seiler, M Völkle 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain …, 2021 | 2 | 2021 |
