Marta Szaban 个人学术档案 - 学术资源搜索

Marta Szaban

Marta Szaban

Poznan University of Economics and Business

在 phd.ue.poznan.pl 的电子邮件经过验证

sustainable consumption


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Internal factors influencing customer attitude, purchase intention and purchase behaviour with regard to green personal care products. A literature review. M Szaban Argumenta Oeconomica 51 (2), 2023	2	2023
Barriers influencing purchase behaviour of green personal care products–integrating innovation resistance theory perspective and stages of change model M Szaban, M Stefańska Ekonomia i Środowisko 85 (2), 2023	2	2023
Unraveling green personal care: Exploring the shift in consumer values and stages of change toward green consumption M Szaban, A Szymkowiak, MCJ Caniëls Global Business and Organizational Excellence 43 (4), 45-64, 2024		2024
Firm type and consumers’ willingness-to-pay a price premium (WTPP) for green FMCG goods: Moderating role of environmental responsibility (ER) M Szaban, P Gaczek Zjazd Katedr Handlu i Marketingu, 61-76, 2023		2023
ZMIANY W OBSZARZE MARKETINGU NA PRZYKŁADZIE BRANŻY FARMACEUTYCZNEJ W OKRESIE PANDEMII COVID-19-OD PODEJŚCIA OPERACYJNEGO DO STRATEGICZNEGO M Stefańska, M Szaban Marketing w czasach pandemii, 83, 2021		2021
Marta SZABAN• Magdalena STEFAŃSKA M Szaban, M Stefańska ECONOMICS AND ENVIRONMENT, 420, 0

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