| Cost leadership strategy and performance of hotels in Nigerian context AH Gorondutse, MS Gawuna Journal of applied structural Equation Modeling 1 (1), 1-12, 2017 | 30 | 2017 |
| Bank choice determinant factors: A study of university students in metropolitan Kano AA Adekiya, MS Gawuna International Journal of Management Sciences 6 (4), 154-175, 2015 | 10 | 2015 |
| Contributions of SMEs to employment, gross domestic product, economic growth and development BM PULKA, MS Gawuna Jalingo Journal of Social and Management Sciences 4 (1), 1-18, 2022 | 8 | 2022 |
| Do customer satisfaction and service quality predict loyalty in Nigerian hospitality industry MS Gawuna, M Abdul Rahman, MH Abdul Rahman, MF Ramli International Journal of Economic Research 14 (19), 149-158, 2017 | 4 | 2017 |
| THE EFFECT OF CUSTOMER ENGAGEMENT ON LOYALTY; THE SOCIAL EXCHANGE THEORY PERSPECTIVE I Gawuna, Muhammad Sani and Dasuki, A. POLAC ECONOMIC REVIEW (PER)/ ISSN ONLINE: 2756 2 (2), 218-228, 2022 | 3* | 2022 |
| EFFECT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AND THE MODERATING ROLE OF CUSTOMER EXPERIENCE IN THE NIGERIAN HOTEL INDUSTRY MS GAWUNA | 2 | 2019 |
| Implications of relationship marketing on customer loyalty in Nigeria hospitality industry Muhammad Sani Gawuna and Vincent .O Iweama Polac Int’l Journal of Economics and Mgt Science 1 (1), 18, 2015 | 2 | 2015 |
| Role of YouTube on Influencing Educated Youth into Farming in Kano State, Nigeria DM Ibrahim, MS Gawuna Gusau Journal of Economics and Development Studies 2 (1), 75-86, 2022 | 1 | 2022 |
| Customer Satisfaction and Service Quality as Determinants of Customer Loyalty in Nigerian Hospitality Industry MS Gawuna, M Abdul Rahman | 1 | 2017 |
| The moderating effect of external environmental factors on the relationship between entrepreneurial marketing and performance of SMEs in Kano state: A conceptual review MSGBM Pulka 1st International conference Faculty of Management Sciences, University of …, 2023 | | 2023 |
| Uncovering ethical issues on digital marketing: a review and future direction MS Gawuna Polac economics review 3 (2), 1-10, 2023 | | 2023 |
| Financial crimes and financial inclusion: Role of institutional governance quality. S Bello, M., A., Umar, K. & Gawuna, M. Bayero Business Review 7 (1), 284-294, 2023 | | 2023 |
| Effects of External Business Environment on SMEs Performance. a journal of management science 38-58 M Gawuna, M., S. & Pulka, B. Bayero Business Review 7 (1), 38-58, 2023 | | 2023 |
| Digital Marketing and Traditional Marketing: which among them suits the peculiarities of our setting? MS Gawuna Polac international journal of economics and management science (PIJEMS) 9 …, 2023 | | 2023 |
| MODERATING EFFECT OF CUSTOMER EXPERIENCE ON THE CONNECTION AMONGPERCEIVED SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER ENGAGEMENT, IMAGE,SATISFACTION AND CUSTOMER LOYALTY IN … MS Gawuna Polac economic review 2 (2), 197-207, 2023 | | 2023 |
| Domestic Economic Crisis and Banking Sector Non-Performing Loans in Period of Economic Recession in Nigeria KUMSG Mohammed Aminu Bello SUSTAINABLE TRANSFORMATION OF PUBLIC AND CORPORATE MANAGEMENT IN DIGITAL AGE …, 2023 | | 2023 |
| THE EFFECT OF CUSTOMER ENGAGEMENT ON LOYALTY; THE SOCIAL EXCHANGE THEORY PERSPECTIVE MSGAI Dasuki POLAC ECONOMIC REVIEW (PER)/ ISSN ONLINE: 2756 2 (2), 197-207, 2023 | | 2023 |
| Framework of Customer Loyalty in the Hotel Industry. MANMI Muhammad Sani Gawuna | | 2021 |
| Effects of intellectual capital on the performance of selected small and medium enterprises in Maiduguri, Borno state. S Iliya, Pulka, B., M. & Gawuna, M. Journal of business administration 21 (1), 150-166, 2021 | | 2021 |
| Pulka, B., M. Tijjani & Gawuna, M., S. (2021). Entrepreneurial network and performance of small and medium enterprises: influence of external environmental characteristics. S Pulka, B. M., Tijjani, A. and Gawuna, M. Sahel analyst journal of management science (SAJMS) 19 (1), 27-45, 2021 | | 2021 |
Prof. Dr. Abdullahi Hassan GorondutseDepartment of Economics and Management Science, Nigeria Police Academy, Wudil Kano State.在 polac.edu.ng 的电子邮件经过验证
