| Service quality in higher education: Management students' perspective A Jusoh, SZ Omain, AA Majid, MH Som, AS Shamsuddin Unpublished Project Report. Skudai, Johor: UTM [Technology University of …, 2004 | 51 | 2004 |
| Potential of brand personality: attachment styles as moderator LY Tuan, HH Tat, AS Shamsuddin, AM Rasli, A Jusoh American Journal of Business and Management 1 (2), 34-42, 2012 | 28 | 2012 |
| Market segmentation in Malaysia by using psychographic dimensions for unit trust products R Baharun, ABA Hamid, AS Shamsudin, NZM Salleh, N Zaidin, ... African journal of business management 5 (13), 5040, 2011 | 17 | 2011 |
| Muslims consumers attitudes towards Islamic finance products in a Non-Muslim country ME Yusoff, AS Shamsuddin Jurnal Kemanusiaan 1 (2), 2003 | 15 | 2003 |
| ACCEPTANCE OF ISLAMIC FINANCE PRODUCTS: A STUDY ON MUSLIM CONSUMERS ATTITUDE IN A NON MUSLIM COUNTRY ME YUSOFF, AS SHAMSUDDIN, N ZAIDIN, R BAHARUN Johor Darul Ta'zim, Malaysia: PENERBIT: Universiti Teknologi Malaysia, 2008 | 3 | 2008 |
| Market segmentation MJ Baker, MJ Baker Marketing Strategy and Management, 188-217, 1992 | 3 | 1992 |
| Applying the Student-as-Partner Model Within the Context of Malaysian Public Institutions of Higher Learning HHON TAT, MANGC HWA, AS SHAMSUDDIN, NORZMD SALLEH Customer Satisfaction and Service Quality: Challenges and Issues in Malaysia …, 2008 | 2 | 2008 |
| Heavy metal distribution of the South China Sea continental shelf sediments off Sabah and Sarawak coastlines AN Antonina, MSN Azhar, HM Lokman, DS Zauyah, Y Kamaruzzaman, ... Aquatic Ecosystem Health & Management 10 (1), 57-67, 2007 | 2 | 2007 |
| Service quality in education: Management students' perspective A Jusoh, SZ Omain, N Abdul Majid, AS Shamsuddin, H Md Som | 1 | 2004 |
| EXIT SURVEY ASSESSMENT FOR CONTINUOUS QUALITY IMPROVEMENT OF AN UNDERGRADUATE MARKETING PROGRAM TA Chin, M Abdullah, AS Shamsuddin, N Zakuan Jurnal Kemanusiaan, 1-6, 2022 | | 2022 |
| Disclosure of Accounting Changes: The Practice of Malaysian Listed Companies Mohd. Noor Azli Ali Khan, AS Shamsuddin Universiti Teknologi Malaysia, 2002 | | 2002 |
| Chara hidup kelas menengah Melayu: satu kajian kes tentang pensharah2 Melayu di Universiti Malaya A Shamsuddin Universiti Malaya, 1972 | | 1972 |
| ADOPTION OF E-BANKING IN SMALL MEDIUM INDUSTRY AS SHAMSUDDIN | | |
| effandi (2utm. my AS Shamsuddin | | |
| PRODUCTS IN A NON MUSLIM COUNTRY ME Yusoff, AS Shamsuddin | | |
| WEBSITE DESIGN AND E-LOYALTY: A CASE STUDY OF AIR ASIA LJ PING, AS SHAMSUDDIN | | |
| DETERMINANTS OF BRAND EQUITY TOWARDS MINERAL WATER: A CASE STUDY OF SPRITZER PPEI LENG, AS SHAMSUDDIN | | |
