| The future of social media in marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing science 48 (1), 79-95, 2020 | 2195 | 2020 |
| On the monetization of mobile apps G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 37 (1), 93-107, 2020 | 113* | 2020 |
| Generative AI Has an Intellectual Property Problem G Appel, J Neelbauer, DA Schweidel Harvard Business Review, 2023 | 80 | 2023 |
| Blockchain technology for creative industries: Current state and research opportunities N Malik, YM Wei, G Appel, L Luo International Journal of Research in Marketing 40 (1), 38-48, 2023 | 62 | 2023 |
| Gender differences in communicative abstraction. PD Joshi, CJ Wakslak, G Appel, L Huang Journal of personality and social psychology 118 (3), 417, 2020 | 52 | 2020 |
| On the monetary impact of fashion design piracy G Appel, B Libai, E Muller International Journal of Research in Marketing 35 (4), 591-610, 2018 | 19* | 2018 |
| When and why consumers “accidentally” endanger their products Y Shani, G Appel, S Danziger, R Shachar Management Science 66 (12), 5757-5782, 2020 | 13 | 2020 |
| What makes people happy? Decoupling the experiential‐material continuum E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ... Journal of Consumer Psychology 33 (1), 97-106, 2023 | 8 | 2023 |
| Gender Differences in Communicative Abstraction and their Organizational Implications PD Joshi, CJ Wakslak, L Huang, G Appel Rutgers Business Review 6 (2), 2021 | 6 | 2021 |
| Adoption patterns over time: a replication G Appel, E Muller Marketing Letters 32 (4), 499-511, 2021 | 5 | 2021 |
| Knowledge of Artificial Intelligence Predicts Lower AI Receptivity S Tully, C Longoni, G Appel PsyArXiv, 2023 | 3 | 2023 |
| Growth, popularity, and the long tail: Evidence from digital markets G Appel, B Libai, E Muller NYU Stern School of Business, 2019 | 3* | 2019 |
| How Free Digital Products Grow G Appel, B Libai, E Muller Report, 2015 | 1 | 2015 |
| Announcement: Winner 2020 IJRM Best Article G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 38 (2), A4, 2021 | | 2021 |
| The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior G Appel Ben-Gurion University of the Negev, Faculty of Business and Management …, 2016 | | 2016 |
Eitan MullerProfessor of Marketing, New York University and Reichman University (IDC)在 stern.nyu.edu 的电子邮件经过验证
