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Mihai Orzan
Mihai Orzan
Professor of Online Marketing, Economic Studies University of Bucharest
在 ase.ro 的电子邮件经过验证
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引用次数
引用次数
年份
CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY.
G Orzan, OE Platon, CD Stefănescu, M Orzan
Economic Computation & Economic Cybernetics Studies & Research 50 (1), 2016
842016
Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth
M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ...
Sustainability 11 (24), 7094, 2019
732019
Toward a Romanian NPOs sustainability model: Determinants of sustainability
SI Ceptureanu, EG Ceptureanu, MC Orzan, I Marin
Sustainability 9 (6), 966, 2017
532017
Cybermarketing
G Orzan, M Orzan
Editura Uranus, 2007
432007
The role of blockchain technologies in the sustainable development of students’ learning process
RG Chivu, IC Popa, MC Orzan, C Marinescu, MS Florescu, AO Orzan
Sustainability 14 (3), 1406, 2022
362022
The effects of online marketing on financial performance in the textile industry
MC Orzan, S Burlacu, MS Florescu, OA Orzan, OI Macovei
Industria Textila 71 (3), 288-293, 2020
332020
Empirical study on sustainable opportunities recognition. a polyvinyl chloride (PVC) joinery industry analysis using augmented sustainable development process model
EG Ceptureanu, SI Ceptureanu, MC Orzan, ON Bordean, V Radulescu
Sustainability 9 (10), 1779, 2017
332017
Integrated marketing communication in tourism–an analysis. Case study: Muntenia and Oltenia
AF Stăncioiu, A Botoş, M Orzan, I Pârgaru, O Arsene
Theoretical and Applied Economics 20 (6), 7-34, 2013
252013
Responsabilitatea socială a companiilor româneşti–un pas pentru dezvoltarea durabilă
A Stancu, M Orzan
Revista de Marketing Online 1 (2), 49-83, 2006
222006
Romanian consumer behavior regarding traditional foods: contributing to the rebuilding of a healthier food culture
TV Purcărea, G Orzan, M Orzan, I Stoica
Journal of food products marketing 19 (2), 119-137, 2013
202013
Modelling users' trust in online social networks
I Catoiu, M Orzan, OI Macovei, C Iconaru
Amfiteatru Economic Journal 16 (35), 289-302, 2014
192014
PLS-based SEM analysis of apparel online buying behavior. The importance of eWOM
G Orzan, C Iconaru, IC Popescu, M Orzan, OI Macovei
Industria Textila 64 (6), 362-367, 2013
182013
Privacy literacy: what is and how it can be measured?
C Veghes, M Orzan, C Acatrinei, D Dugulan
Annales Universitatis Apulensis: Series Oeconomica 14 (2), 704, 2012
182012
MODELLING PATIENT SATISFACTION IN HEALTHCARE.
A Pentescu, M Orzan, CD STEFĂNESCU, OA Orzan
Economic Computation & Economic Cybernetics Studies & Research 48 (4), 2014
172014
The impact of blogs over corporate marketing communications: an empirical model
G Orzan, O Macovei, M Orzan, C Iconaru
Economic Computation and Economic Cybernetics Studies and Research 47 (1), 79-96, 2013
172013
Statistical exploratory marketing research on romanian consumer's behavior regarding smartphones
I Stoica, C Vegheş, M Orzan
Procedia Economics and Finance 32, 923-931, 2015
142015
Consumer preferences for organic food. A case study of neuromarketing methods and tools.
I Stoica, M Popescu, M Orzan
Journal of Environmental Protection and Ecology 16 (3), 1142-1148, 2015
112015
Social Media Networks as a Business Environment, During COVID-19 Crisis
MC Orzan, AI Zara, ŞC Căescu, ME Constantinescu, OA Orzan
Revista de Management Comparat International 22 (1), 64-73, 2021
92021
Buyers’ decisions in online social networks environment
G Orzan, C Delcea, E Ioanas, MC Orzan
Journal of Eastern Europe Research in Business & Economics 2015, 2015
72015
Integrated marketing communicacion in tourism-an analysis
F Stancioiu, A Botos, M Orzan, I Pargaru, O Arsene
Theorical and applied economics, 2013
72013
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