| CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY. G Orzan, OE Platon, CD Stefănescu, M Orzan Economic Computation & Economic Cybernetics Studies & Research 50 (1), 2016 | 84 | 2016 |
| Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ... Sustainability 11 (24), 7094, 2019 | 73 | 2019 |
| Toward a Romanian NPOs sustainability model: Determinants of sustainability SI Ceptureanu, EG Ceptureanu, MC Orzan, I Marin Sustainability 9 (6), 966, 2017 | 53 | 2017 |
| Cybermarketing G Orzan, M Orzan Editura Uranus, 2007 | 43 | 2007 |
| The role of blockchain technologies in the sustainable development of students’ learning process RG Chivu, IC Popa, MC Orzan, C Marinescu, MS Florescu, AO Orzan Sustainability 14 (3), 1406, 2022 | 36 | 2022 |
| The effects of online marketing on financial performance in the textile industry MC Orzan, S Burlacu, MS Florescu, OA Orzan, OI Macovei Industria Textila 71 (3), 288-293, 2020 | 33 | 2020 |
| Empirical study on sustainable opportunities recognition. a polyvinyl chloride (PVC) joinery industry analysis using augmented sustainable development process model EG Ceptureanu, SI Ceptureanu, MC Orzan, ON Bordean, V Radulescu Sustainability 9 (10), 1779, 2017 | 33 | 2017 |
| Integrated marketing communication in tourism–an analysis. Case study: Muntenia and Oltenia AF Stăncioiu, A Botoş, M Orzan, I Pârgaru, O Arsene Theoretical and Applied Economics 20 (6), 7-34, 2013 | 25 | 2013 |
| Responsabilitatea socială a companiilor româneşti–un pas pentru dezvoltarea durabilă A Stancu, M Orzan Revista de Marketing Online 1 (2), 49-83, 2006 | 22 | 2006 |
| Romanian consumer behavior regarding traditional foods: contributing to the rebuilding of a healthier food culture TV Purcărea, G Orzan, M Orzan, I Stoica Journal of food products marketing 19 (2), 119-137, 2013 | 20 | 2013 |
| Modelling users' trust in online social networks I Catoiu, M Orzan, OI Macovei, C Iconaru Amfiteatru Economic Journal 16 (35), 289-302, 2014 | 19 | 2014 |
| PLS-based SEM analysis of apparel online buying behavior. The importance of eWOM G Orzan, C Iconaru, IC Popescu, M Orzan, OI Macovei Industria Textila 64 (6), 362-367, 2013 | 18 | 2013 |
| Privacy literacy: what is and how it can be measured? C Veghes, M Orzan, C Acatrinei, D Dugulan Annales Universitatis Apulensis: Series Oeconomica 14 (2), 704, 2012 | 18 | 2012 |
| MODELLING PATIENT SATISFACTION IN HEALTHCARE. A Pentescu, M Orzan, CD STEFĂNESCU, OA Orzan Economic Computation & Economic Cybernetics Studies & Research 48 (4), 2014 | 17 | 2014 |
| The impact of blogs over corporate marketing communications: an empirical model G Orzan, O Macovei, M Orzan, C Iconaru Economic Computation and Economic Cybernetics Studies and Research 47 (1), 79-96, 2013 | 17 | 2013 |
| Statistical exploratory marketing research on romanian consumer's behavior regarding smartphones I Stoica, C Vegheş, M Orzan Procedia Economics and Finance 32, 923-931, 2015 | 14 | 2015 |
| Consumer preferences for organic food. A case study of neuromarketing methods and tools. I Stoica, M Popescu, M Orzan Journal of Environmental Protection and Ecology 16 (3), 1142-1148, 2015 | 11 | 2015 |
| Social Media Networks as a Business Environment, During COVID-19 Crisis MC Orzan, AI Zara, ŞC Căescu, ME Constantinescu, OA Orzan Revista de Management Comparat International 22 (1), 64-73, 2021 | 9 | 2021 |
| Buyers’ decisions in online social networks environment G Orzan, C Delcea, E Ioanas, MC Orzan Journal of Eastern Europe Research in Business & Economics 2015, 2015 | 7 | 2015 |
| Integrated marketing communicacion in tourism-an analysis F Stancioiu, A Botos, M Orzan, I Pargaru, O Arsene Theorical and applied economics, 2013 | 7 | 2013 |
