| Determinants of customer loyalty towards the hotel industry in Malaysia MF Shamsudin, S Esa, A Ali International Journal of Innovation, Creativity and Change 6 (9), 21-29, 2019 | 87 | 2019 |
| The influence of service quality, brand image, trust, and price on customer satisfaction: Case of airline services MF Shamsudin, N Johari, S Nayan, SA Esa, B Kadir Innovare Academics Sciences Pvt. Ltd, 2020 | 20 | 2020 |
| The Effect of Service Quality on Customer satisfaction Towards MyRapid Bus Services MF Shamsudin, NEF Rasol, SM Nayan, SA Esa, B Kadir Journal of Critical Reviews 7 (19), 610-619, 2020 | 15 | 2020 |
| Customer loyalty in the fast food restaurants: Case of Gen Z MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 684-692, 2020 | 14 | 2020 |
| Role of price perceptions towards customer satisfaction MF Shamsudin, SM Nayan, MF Ishak, SA Esa, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 12 | 2020 |
| The consequence of food quality and atmosphere in fast food towards customer satisfaction MF Shamsudin, SM Nayan, MF Ishak, SA Esa, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 9 | 2020 |
| Service quality of mobile telecommunications service MF Shamsudin, NA Azmi, SM Nayan, SA Esa, B Kadir Journal of Critical Reviews 7 (19), 2020 | 7 | 2020 |
| The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS A Mohd Ali, MF Shamsudin, A Mohd Ali, MF Ishak, S Aisyah Esa Journal of Information Technology Management 13 (3), 187-195, 2021 | 6 | 2021 |
| Effect of price on sales volume NFB Jamaluddin, SA Esa Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 4 | 2020 |
| Food quality and tourist satisfaction in tioman island MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 693-699, 2020 | 3 | 2020 |
| Understanding customer expectation in facial treatment services in Malaysia MF Shamsudin, NH Ramle, S Nayan, SA Esa Journal of Critical Reviews 7 (19), 637-648, 2020 | 3 | 2020 |
| Measuring the employee interactions towards customer satisfaction in langkawi island hopping services MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 668-676, 2020 | 3 | 2020 |
| Evaluating factors that lead to customer satisfaction in e-wallet MF Shamsudin, SA Azuwan, S Nayan, SA Esa, B Kadir Journal of Critical Reviews 7 (19), 649-659, 2021 | 2 | 2021 |
| Evaluating factors that lead to customer satisfaction in e-wallet services MF Shamsudin, HA Azuwan, SM Nayan, SA Esa, B Kadir Journal of Critical Reviews 7, 19, 2020 | 2 | 2020 |
| Factors of Obesity among Students in University in Selangor, Malaysia MF Shamsudin, SA Esa International Journal of Innovation, Creativity and Change 6 (9), 1-9, 2019 | 2 | 2019 |
| Managing Customer Trust and Satisfaction on Chatbots in the Retail Industry MF Shamsudin, A Abu Hassim, GR Zandi, SA Esa Journal of Information Technology Management 16 (1), 217-236, 2024 | | 2024 |
| How Pricing Effect Sales? NSFM Anuwar, SA Esa Journal of Undergraduate Social Science and Technology 2 (2), 2020 | | 2020 |
| Winning The Customer Heart in Full Service Restaurant Competition AA Razak, MFM Yazid, SM Nayan, SA Esa Journal of Critical Reviews 7 (16), 980-989, 2020 | | 2020 |
| RELATIONSHIP OF ATTITUDE FACTORS TOWARDS STUDENT’S ENTREPRENEURIAL INTENTIONS MN Alias, Z Abd Majid, B Kadir, SA Esa, MF Shamsudin Journal of Critical Reviews 7 (19), 1902-1908, 2020 | | 2020 |
| RELATIONSHIP OF STAKEHOLDER SUPPORT TOWARDS STUDENT’S ENTREPRENEURIAL INTENTIONS MN Alias, Z Abd Majid, Baharudin Kadir, SA Esa, MF Shamsudin Journal of Critical Reviews 7 (19), 1909-1915, 2020 | | 2020 |
