| Social media engagement for global influencers K Bentley, C Chu, C Nistor, E Pehlivan, T Yalcin Journal of Global Marketing 34 (3), 205-219, 2021 | 78 | 2021 |
| Psychological ownership in hoarding CK Chu Psychological ownership and consumer behavior, 135-144, 2018 | 35 | 2018 |
| Mementos and the endowment effect CK Chu, SB Shu Journal of Behavioral Decision Making 36 (1), e2295, 2023 | 8 | 2023 |
| Consuming products with experiences: Why and when consumers want mementos C Chu, S Shu ACR North American Advances, 2018 | 8 | 2018 |
| Savoring and the experiential advantage: Savoring beliefs determine consumer happiness from experiential versus material purchases CK Chu Personality and Individual Differences 195, 2022 | 2 | 2022 |
| Less Is More: The Effect of Influencer Reach on Consumer Engagement and Persuasion CK Chu, C Nistor, E Pehlivan, T Yalçın ISMS Marketing Science Conference, 2021 | 2* | 2021 |
| Of photographs, souvenirs, and ticket stubs: understanding mementos C Chu UCLA, 2017 | 2 | 2017 |
| Experiences vs. Material Goods: What Drives Consumers to Perceive Experiences and Material Goods Differently? H Oh, JK Goodman, I Choi, CK Chu, SB Shu, I Gallo, T Gilovich, P Kim, ... Advances in Consumer Research 48, 2020 | | 2020 |
| Consuming Mementos with Experiences: Predicting When Consumers Desire Mementos CK Chu, SB Shu Society for Consumer Psychology, 2020 | | 2020 |
| Savoring and Preferences For Improving Sequences CK Chu, SB Shu, SA Spiller ACR North American Advances, 2014 | | 2014 |
