| Breaking new ground: base-of-pyramid service research J Reynoso, A Valdés, K Cabrera The Service Industries Journal 35 (13), 695-709, 2015 | 48 | 2015 |
| Managing informal service organizations at the base of the pyramid (BoP) J Reynoso, K Cabrera Journal of Services Marketing 33 (1), 112-124, 2019 | 27 | 2019 |
| Extending the Base-of-the-Pyramid Concept S Joncourt, H Gebauer, J Reynoso, K Cabrera, A Valdes, K Greve Service Science 11 (3), 241-261, 2019 | 17 | 2019 |
| Nemak: A Look in to the Future Using a Dynamic Balanced Scorecard K Cabrera, V Miramontes, M Godoy, G Salazar Proceedings of the 25th International Conference of the System Dynamics Society, 2007 | 4 | 2007 |
| Inventory model optimization revisited: Understanding service inventories to improve performance LE Cárdenas-Barrón, J Reynoso, B Edvardsson, K Cabrera Scientia Iranica, 2018 | 1 | 2018 |
| KidZania: Shaping a Strategic Service Vision for the Future JL Heskett, J Reynoso, K Cabrera SERVICES MARKETING: People Technology Strategy, 744-762, 2016 | 1 | 2016 |
