| Brand-specific leadership: Turning employees into brand champions FM Morhart, W Herzog, T Tomczak Journal of marketing 73 (5), 122-142, 2009 | 783 | 2009 |
| Käuferverhalten: eine marktorientierte Einführung A Kuss, T Tomczak Lucius & Lucius, 2004 | 595* | 2004 |
| Marketingplanung: Einführung in die marktorientierte Unternehmens-und Geschäftsfeldplanung T Tomczak, A Kuss, S Reinecke Gabler, 2009 | 450* | 2009 |
| Forschungsmethoden in der Marketingwissenschaft-Ein Plädoyer für den qualitativen Forschungsansatz T Tomczak CH Beck in Gemeinschaft mit dem Verlag Franz Vahlen, 1992 | 416 | 1992 |
| Strategische Markenführung G Haedrich, T Tomczak, P Kaetzke Haupt, 1990 | 357* | 1990 |
| Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding S Henkel, T Tomczak, M Heitmann, A Herrmann Journal of product & brand management 16 (5), 310-320, 2007 | 343 | 2007 |
| Corporate Brand Management FR Esch, T Tomczak, J Kernstock, T Langner Gabler, 2004 | 313 | 2004 |
| Electronic Customer Care A Muther, H Österle, T Tomczak Computer Based Marketing, 167-176, 1999 | 270 | 1999 |
| The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads D Wentzel, T Tomczak, A Herrmann Psychology & Marketing 27 (5), 510-530, 2010 | 237 | 2010 |
| Bestimmungsfaktoren des Kundenwertes: Ergebnisse einer branchenübergreifenden Studie T Tomczak, E Rudolf-Sipötz Kundenwert: Grundlagen–Innovative Konzepte–Praktische Umsetzungen, 127-155, 2006 | 197 | 2006 |
| Produktpolitik G Haedrich, T Tomczak Kohlhammer, 1996 | 195 | 1996 |
| Determinants of radical product innovations A Herrmann, T Tomczak, R Befurt European Journal of Innovation Management 9 (1), 20-43, 2006 | 194 | 2006 |
| Behavioral branding T Tomczak, FR Esch, J Kernstock, A Herrmann Gabler Verlag, 2012 | 192* | 2012 |
| Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising BAS Martin, D Wentzel, T Tomczak Journal of advertising 37 (1), 29-43, 2008 | 169 | 2008 |
| Improving incongruent sponsorships through articulation of the sponsorship and audience participation C Coppetti, D Wentzel, T Tomczak, S Henkel Journal of Marketing Communications 15 (1), 17-34, 2009 | 165 | 2009 |
| Kundenwert in Forschung und Praxis E Rudolf-Sipötz, T Tomczak Thexis, 2001 | 165 | 2001 |
| The impact of sales encounters on brand loyalty TO Brexendorf, S Mühlmeier, T Tomczak, M Eisend Journal of Business Research 63 (11), 1148-1155, 2010 | 158 | 2010 |
| The asymmetric effects of exploitation and exploration on radical and incremental innovation performance: An uneven affair S Lennerts, A Schulze, T Tomczak European Management Journal 38 (1), 121-134, 2020 | 144 | 2020 |
| Marketingplanung, 5 T Tomczak, A Kuß, S Reinecke Aufl., Wiesbaden, 2007 | 133* | 2007 |
| Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice K Sausen, T Tomczak, A Herrmann Journal of Strategic Marketing 13 (3), 151-173, 2005 | 102 | 2005 |
Daniel WentzelProfessor of Marketing, RWTH Aachen University在 time.rwth-aachen.de 的电子邮件经过验证
