Effects of proactive decision making on life satisfaction JU Siebert, RE Kunz, P Rolf European Journal of Operational Research 280 (3), 1171-1187, 2020 | 70 | 2020 |
Developing and validating the multidimensional proactive decision-making scale J Siebert, R Kunz European Journal of Operational Research 249 (3), 864-877, 2016 | 69 | 2016 |
Sport content and virtual reality technology acceptance RE Kunz, JP Santomier Sport, Business and Management: An International Journal 10 (1), 83-103, 2019 | 67 | 2019 |
Sport-related branded entertainment: the Red Bull phenomenon RE Kunz, F Elsässer, J Santomier Sport, Business and Management: An International Journal 6 (5), 520-541, 2016 | 65 | 2016 |
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case J Mütterlein, RE Kunz, D Baier Technological Forecasting and Social Change 145, 113-124, 2019 | 51 | 2019 |
Combining value‐focused thinking and balanced scorecard to improve decision‐making in strategic management RE Kunz, J Siebert, J Mütterlein Journal of Multi‐Criteria Decision Analysis 23 (5-6), 225-241, 2016 | 44 | 2016 |
Innovate alone or with others? Influence of entrepreneurial orientation and alliance orientation on media business model innovation J Mütterlein, RE Kunz Journal of Media Business Studies 14 (3), 173-187, 2017 | 36 | 2017 |
Effects of decision training on individuals’ decision-making proactivity JU Siebert, RE Kunz, P Rolf European Journal of Operational Research 294 (1), 264-282, 2021 | 32 | 2021 |
The 2012 London Olympics: innovations in ICT and social media marketing JP Santomier, PI Hogan, R Kunz Innovation 18 (3), 251-269, 2016 | 29 | 2016 |
Media management and social media business: New forms of value creation in the context of increasingly interconnected media applications R Kunz, S Werning Handbook of social media management: Value chain and business models in …, 2012 | 21 | 2012 |
Crossmediale Markenführung durch „Branded Entertainment “ Fallstudiengestützte Überlegungen zum markenpolitischen Konzept R Kunz, F Elsässer Marken und Medien: Führung von Medienmarken und Markenführung mit neuen und …, 2016 | 19 | 2016 |
Sportinteresse und Mobile TV: eine empirische Analyse der Einflussfaktoren des Nutzungsverhaltens R Kunz Springer-Verlag, 2014 | 17 | 2014 |
A perspective on value co-creation processes in eSports service ecosystems RE Kunz, A Roth, JP Santomier Sport, Business and Management: An International Journal 12 (1), 29-53, 2022 | 16 | 2022 |
Research on the motion picture industry: State of the art and new directions off the beaten track away from theatrical release F Kumb, R Kunz, G Siegert Journal of Economic Surveys 31 (2), 577-601, 2017 | 16 | 2017 |
The Impact of National Culture on Mobile Commerce Adoption and Usage Intensity T Mandler, R Seifert, CM Wellbrock, I Knuth, R Kunz | 15 | 2018 |
Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard RE Kunz, J Siebert, J Mütterlein Journal of Media Business Studies 13 (4), 257-275, 2016 | 11 | 2016 |
Organizational choices and venturing modes: An analysis of corporate venture capital activities in legacy media R Kunz, J Mütterlein, V Walton The Journal of Media Innovations 4 (1), 26-43, 2017 | 9 | 2017 |
Sportmedien Marketing: Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV H Woratschek, R Kunz, T Ströbel Medien im Marketing: Optionen der Unternehmenskommunikation, 529-547, 2009 | 8 | 2009 |
The Impact of Actor Engagement on the Business Models of Video Game Developers N Kleer, RE Kunz International Journal on Media Management 23 (3-4), 204-237, 2021 | 7 | 2021 |
International Marketing of the German Football Bundesliga: Exporting a National Sport League to China H Woratschek, R Kunz, P Brehm | 7 | 2008 |