| Judging borrowers by the company they keep: Friendship networks and information asymmetry in online peer-to-peer lending M Lin, NR Prabhala, S Viswanathan Management science 59 (1), 17-35, 2013 | 1542 | 2013 |
| Home bias in online investments: An empirical study of an online crowdfunding market M Lin, S Viswanathan Management science 62 (5), 1393-1414, 2016 | 856 | 2016 |
| The'Experts' in the crowd: The role of experienced investors in a crowdfunding market K Kim, S Viswanathan Mis Quarterly, 2018 | 346 | 2018 |
| Competing across technology-differentiated channels: The impact of network externalities and switching costs S Viswanathan Management Science 51 (3), 483-496, 2005 | 207 | 2005 |
| Judging borrowers by the company they keep: Social networks and adverse selection in online peer-to-peer lending M Lin, NR Prabhala, S Viswanathan Ssrn Elibrary, 2009 | 177 | 2009 |
| Online infomediaries and price discrimination: Evidence from the automotive retailing sector S Viswanathan, J Kuruzovich, S Gosain, R Agarwal Journal of Marketing 71 (3), 89-107, 2007 | 140 | 2007 |
| Competing “creatively” in sponsored search markets: The effect of rank, differentiation strategy, and competition on performance A Animesh, S Viswanathan, R Agarwal Information Systems Research 22 (1), 153-169, 2011 | 136 | 2011 |
| Research Note—The Value of Third-Party Assurance Seals in Online Retailing: An Empirical Investigation K Özpolat, G Gao, W Jank, S Viswanathan Information Systems Research 24 (4), 1100-1111, 2013 | 134 | 2013 |
| Marketspace or marketplace? Online information search and channel outcomes in auto retailing J Kuruzovich, S Viswanathan, R Agarwal, S Gosain, S Weitzman Information Systems Research 19 (2), 182-201, 2008 | 131 | 2008 |
| The impact of e-commerce on competition in the retail brokerage industry Y Bakos, HC Lucas Jr, W Oh, G Simon, S Viswanathan, BW Weber Information Systems Research 16 (4), 352-371, 2005 | 125 | 2005 |
| Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation A Animesh, V Ramachandran, S Viswanathan Information Systems Research 21 (1), 190-201, 2010 | 117 | 2010 |
| Effectiveness of reputation in contracting for customized production: Evidence from online labor markets M Lin, Y Liu, S Viswanathan Management Science 64 (1), 345-359, 2018 | 107 | 2018 |
| Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing R Aron, A Sundararajan, S Viswanathan Decision Support Systems 41 (4), 764-786, 2006 | 99 | 2006 |
| Attribution strategies and return on keyword investment in paid search advertising H Li, PK Kannan, S Viswanathan, A Pani Marketing Science 35 (6), 831-848, 2016 | 84 | 2016 |
| Social networks as signaling mechanisms: Evidence from online peer-to-peer lending M Lin, N Prabhala, S Viswanathan WISE 2009, 2009 | 76 | 2009 |
| Can social networks help mitigate information asymmetry in online markets? M Lin, NR Prabhala, S Viswanathan | 76 | 2009 |
| Strategic behavior in online reputation systems S Ye, G Gao, S Viswanathan MIS quarterly 38 (4), 1033-1056, 2014 | 73 | 2014 |
| Platform-based information goods: The economics of exclusivity R Mantena, R Sankaranarayanan, S Viswanathan Decision Support Systems 50 (1), 79-92, 2010 | 61 | 2010 |
| Motivating effective mobile app adoptions: Evidence from a large-scale randomized field experiment T Sun, L Shi, S Viswanathan, E Zheleva Information Systems Research 30 (2), 523-539, 2019 | 60 | 2019 |
| Building digital resilience against major shocks W Boh, P Constantinides, B Padmanabhan, S Viswanathan Mis Quarterly 47 (1), 343-360, 2023 | 54 | 2023 |
