| Is cash king for sales compensation plans? Evidence from a large-scale field intervention M Viswanathan, X Li, G John, O Narasimhan Journal of Marketing Research 55 (3), 368-381, 2018 | 37 | 2018 |
| Economic impact of category captaincy: an examination of assortments and prices M Viswanathan, O Narasimhan, G John Marketing Science 40 (2), 261-282, 2021 | 23* | 2021 |
| Money-back guarantees and service quality: the marketing of in vitro fertilization services S Yu, M Ghosh, M Viswanathan Journal of Marketing Research 59 (3), 659-673, 2022 | 11 | 2022 |
| The performance impact of core-component outsourcing: insights from the LCD TV industry M Viswanathan, P Mukherji, O Narasimhan, R Chandy Journal of Marketing Research 58 (4), 801-826, 2021 | 8 | 2021 |
| Do activity-based incentive plans work? Evidence from a large-scale field intervention RS Rao, M Viswanathan, G John, S Kishore Journal of Marketing Research 58 (4), 686-704, 2021 | 7 | 2021 |
| Savings that hurt: Production rationalization and its effect on prices M Varela, M Viswanathan Journal of Economics & Management Strategy 29 (1), 147-172, 2020 | 2 | 2020 |
| A transaction cost approach to channel design with application to multichannels settings G John, M Viswanathan, M Ghosh Handbook of Research on Distribution Channels, 379-404, 2019 | 1 | 2019 |
| Is Cash King? A Field Experiment on Mental Accounting in a Salesforce M Viswanathan, X Li, O Narasimhan, G John | | |
